The data produced a number of surprises, not least of which is a surge in podcast listening – more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.
Edison Research VP Tom Webster joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.
Additional links from the episode:
- The Marketing Companion, the podcast Tom co-hosts with Mark Schaefer
- Podcasting’s Share of Ear, Tom’s post on the Edison Research site
- Edison report on streaming audio consumption among teens
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About our Conversation Partner
He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcasting. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)