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Month: December 2014

  • Social marketing and social PR: never the twain shall meet?

    Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as…

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  • The Hobson and Holtz Report – Podcast #786: December 15, 2014

    Quick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means…

  • Movie marketing with imagination comes to LinkedIn with Taken 3

    Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is…

  • The Hoover metaphor

    A report last week in The Guardian about the UK digital ad market includes this text: Google and Facebook will hoover up the market between them, it says. “Hoover up?” This is not new by any means, but it is…

  • The Hobson and Holtz Report – Podcast #785: December 8, 2014

    Intro: Marking a milestone with an eighth #twitterversary; Quick News: Agencies can’t ask staffers to casually tweet nice things about clients, mothers staged a public breastfeed protest outside Claridge’s Hotel in London this weekend, who’s watching videos and on what…