Next week's episode marks the start of our 11th year of FIR: would you like to contribute to the show? Quick News: TripAdvisor fined in Italy for failing to prevent fake reviews, Coca-Cola dumps voicemail, Facebook finds that not all users want to review their year, Google and Microsoft join forces against Marriott's wifi blocking hopes; Ragan promo; News That Fits: Influencers are burned out on influencer marketing; Dan York's Tech Report: Watching via Twitter as North Korea's internet … [Read more...] about The Hobson and Holtz Report – Podcast #788: December 29, 2014
Archives for December 2014
The shape of movies to come
So The Interview got its public showing on Christmas Day in the United States in spite of hacks on Sony Pictures' computer systems, angry denials by the North Koreans that they were behind the hacks, and intervention by the US President. The political comedy film stars Seth Rogen and James Franco as journalists who secure an interview with North Korean leader Kim Jong-un (played by Randall Park), and who are then recruited by the CIA and instructed to assassinate him. In what would have been a … [Read more...] about The shape of movies to come
Goodwill 2014
Greater love and understanding for other people - these aren't bad sentiments this Christmas 2014 when you consider some of the recent events that have caused such grief and anguish around the world. "Peace and goodwill to all men," is a verse in the King James Bible often quoted at this time of year. While there may be precious little going on in the world to encourage belief in the meaning of that phrase, it only needs each of us to practice its meaning for it to make a difference. As … [Read more...] about Goodwill 2014
The Hobson and Holtz Report – Podcast #787: December 22, 2014
Intro: Contributions for the January 5 (10th anniversary) episode, recording of Cision/Vocus webinar "Social Media Marketing vs Social PR" available; Quick News: PCs are still tops for video viewing, Doximity the 'LinkedIn for doctors' has signed up more than half of US physicians, bad web bots account for one in three visitors to sites, Microsoft free again to ignore Internet Explorer rivals in Europe; Ragan promo; News That Fits: Dealing with harassment and abuse online: the role for … [Read more...] about The Hobson and Holtz Report – Podcast #787: December 22, 2014
Making a QR code useful isn’t rocket science
A technology that's often subject to much criticism is QR codes, those square symbols that enable a barcode scanning app on your smartphone to interpret the data they contain and deliver information to you when you scan them Much of the criticism is about how QR codes are presented by those who create them, often in ways that are simply lame or even mind boggling. But when you see a great example of how a QR code is being used to convey useful information on a practical level, that's when … [Read more...] about Making a QR code useful isn’t rocket science
Social marketing and social PR: never the twain shall meet?
Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as "The Big Christmas Grudge Match: Social Media Marketing vs Social PR" although I saw it very much as comparing and contrasting the two elements that, in many respects, are different sides of the same coin. Whatever you call it, I thought it was a terrific … [Read more...] about Social marketing and social PR: never the twain shall meet?
The Hobson and Holtz Report – Podcast #786: December 15, 2014
Quick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook's search feature means for brands and publishers; Ragan promo; News That Fits: Microcopy is a new frontier for writers; Dan York's Tech Report: blogging once a day, new podcasting app for iPhone, and more; Twitter has made the 24-hour news cycle into a … [Read more...] about The Hobson and Holtz Report – Podcast #786: December 15, 2014
Movie marketing with imagination comes to LinkedIn with Taken 3
Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is more ticket sales and great viewing numbers at the cinema. There's also the subsequent revenue and brand opportunities with merchandising and streaming/sales of digital and disc versions of the film once the cinema run is over. Buzz-building across the social web as an … [Read more...] about Movie marketing with imagination comes to LinkedIn with Taken 3