Next week’s episode marks the start of our 11th year of FIR: would you like to contribute to the show? Quick News: TripAdvisor fined in Italy for failing to prevent fake reviews, Coca-Cola dumps voicemail, Facebook finds that not all users want to review their year, Google and Microsoft join…
So The Interview got its public showing on Christmas Day in the United States in spite of hacks on Sony Pictures’ computer systems, angry denials by the North Koreans that they were behind the hacks, and intervention by the US President. The political comedy film stars Seth Rogen and James…
Greater love and understanding for other people – these aren’t bad sentiments this Christmas 2014 when you consider some of the recent events that have caused such grief and anguish around the world. “Peace and goodwill to all men,” is a verse in the King James Bible often quoted at…
Intro: Contributions for the January 5 (10th anniversary) episode, recording of Cision/Vocus webinar “Social Media Marketing vs Social PR” available; Quick News: PCs are still tops for video viewing, Doximity the ‘LinkedIn for doctors’ has signed up more than half of US physicians, bad web bots account for one in…
A technology that’s often subject to much criticism is QR codes, those square symbols that enable a barcode scanning app on your smartphone to interpret the data they contain and deliver information to you when you scan them Much of the criticism is about how QR codes are presented by…
Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as “The Big Christmas Grudge Match: Social Media Marketing vs Social…
Quick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means for brands and publishers; Ragan promo; News That Fits: Microcopy…
Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is more ticket sales and great viewing numbers at the cinema.…
