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Month: December 2014

The Hobson and Holtz Report – Podcast #788: December 29, 2014

Next week’s episode marks the start of our 11th year of FIR: would you like to contribute to […]

Posted on December 29, 2014December 29, 2014 For Immediate Release

The shape of movies to come

So The Interview got its public showing on Christmas Day in the United States in spite of hacks […]

Posted on December 28, 2014December 29, 2014 BusinessCommunicationEntertainmentFilmsMarketingPublic RelationsSocial NetworksSocietyTrendsWeb

Goodwill 2014

Greater love and understanding for other people – these aren’t bad sentiments this Christmas 2014 when you consider […]

Posted on December 24, 2014December 24, 2014 Society

The Hobson and Holtz Report – Podcast #787: December 22, 2014

Intro: Contributions for the January 5 (10th anniversary) episode, recording of Cision/Vocus webinar “Social Media Marketing vs Social […]

Posted on December 22, 2014December 22, 2014 For Immediate Release

Making a QR code useful isn’t rocket science

A technology that’s often subject to much criticism is QR codes, those square symbols that enable a barcode […]

Posted on December 22, 2014December 22, 2014 CommunicationExperiencesInnovationMarketingMobileSocietySoftwareTechnology

Social marketing and social PR: never the twain shall meet?

Earlier this month, I took part in a one-hour interview about social media marketing and social PR for […]

Posted on December 21, 2014December 21, 2014 BusinessCommunicationEventsInterviewsMarketingPresentationsProfessional DevelopmentPublic RelationsSocial Media

The Hobson and Holtz Report – Podcast #786: December 15, 2014

Quick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees […]

Posted on December 15, 2014December 15, 2014 For Immediate Release

Movie marketing with imagination comes to LinkedIn with Taken 3

Promoting a new movie across the social web nowadays is an integral part of most movie marketing as […]

Posted on December 14, 2014December 14, 2014 CommunicationEntertainmentFilmsInnovationMarketingSocial NetworksWeb

The Hoover metaphor

A report last week in The Guardian about the UK digital ad market includes this text: Google and […]

Posted on December 9, 2014December 9, 2014 BusinessCommunicationLawMarketingPublic RelationsTrends

The Hobson and Holtz Report – Podcast #785: December 8, 2014

Intro: Marking a milestone with an eighth #twitterversary; Quick News: Agencies can’t ask staffers to casually tweet nice […]

Posted on December 8, 2014December 8, 2014 For Immediate Release

Marking eight years of Twitter

I remember when I first started hearing about Twitter, in the summer of 2006 less than six months […]

Posted on December 7, 2014December 7, 2014 BusinessCommunicationExperiencesPersonal DevelopmentProfessional DevelopmentSocial MediaSocial NetworksSocietyTechnologyTrendsTwitterWeb

Mobile can grow, but publishers are losing out on revenue

A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. […]

Posted on December 5, 2014December 5, 2014 AdvertisingBusinessCommunicationGuest PostMarketingMobileSocial NetworksTrendsWeb

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