Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points? I’ve partnered with Cision and Vocus to address these elements of a big topic in a free webinar we’re presenting on December…
Quick News: Is reputation enough when stakeholder behaviour is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel’s in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo; News That Fits: Is not allowing comments on your blog a…
Here’s another paragraph to add to the debate about privacy, surveillance, spying and the whole gamut of who does what, how and why with digital information that you think is yours and private but in reality is in the spies’ domain. Last night, Channel 4 News broadcast a 10-minute report…
Intro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer; Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo; News That Fits:…
The closure of printed newspapers around the UK counts new casualties in the battle to stem the tide of declining circulations and the ever-diminishing number of titles in print with news this past week that Trinity Mirror is shutting down seven regional newspapers in southern England. The news has particular…
With every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014. Today, Young says, nearly all of us have some…
I’m looking forward to being at FT Innovate 2014 that takes place in London on November 19-20. This latest edition of the Financial Times’ annual tech-focused business conference will concentrate on the digital “big bang” – and the digital natives, digital pioneers, digital technologies and digital practices it is spawning…
Back to normal with Shel in California and Neville in the UK, both connected via a Skype call; Quick News: Facebook bans “like our page” campaigns, consumers want more from the wearables market says PwC report, small businesses put their trust in reviews of vendors, Samaritans charity pulls “suicide watch”…
