Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points? I've partnered with Cision and Vocus to address these elements of a big topic in a free webinar we're presenting on December 9 that will help you bring a clear focus to your social communications planning and execution in 2015. Here's the heart of what we'll be doing: Discover the communications strategies, tactics, and channels used by … [Read more...] about Where does social marketing end and social PR begin?
Archives for November 2014
Quick News: Is reputation enough when stakeholder behaviour is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel's in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo; News That Fits: Is not allowing comments on your blog a good idea?; Dan York's Tech Report: Why podcasts are suddenly back, the top 7 social media marketing trends that will dominate 2015, and much more; Uber's crisis; the Media Monitoring Minute with … [Read more...] about The Hobson and Holtz Report – Podcast #783: November 24, 2014
Here's another paragraph to add to the debate about privacy, surveillance, spying and the whole gamut of who does what, how and why with digital information that you think is yours and private but in reality is in the spies' domain. Last night, Channel 4 News broadcast a 10-minute report in its evening news show that revealed how Cable & Wireless, one of the UK's largest communications firms, had a leading role in creating the surveillance system exposed by Edward Snowden in which … [Read more...] about The surveillance structure that underpins us all
Intro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer; Quick News: Is Google Glass' future clouded as some early believers lose faith?, beware of "domain laundering", is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo; News That Fits: Twitter and Dr Oz, Victoria's Secret, New England Patriots, Bill Cosby, Calvin Klein... why does nobody ever ask beforehand, "What could go wrong?"; Dan York's Tech Report, recorded … [Read more...] about The Hobson and Holtz Report – Podcast #782: November 17, 2014
The closure of printed newspapers around the UK counts new casualties in the battle to stem the tide of declining circulations and the ever-diminishing number of titles in print with news this past week that Trinity Mirror is shutting down seven regional newspapers in southern England. The news has particular interest to me as my local paper, The Wokingham Times, is one of those casualties. Founded in 1903, the Times has gone through many evolutions especially during the past decade or so … [Read more...] about The local newspaper is dead, long live the local newspaper