Congratulations to FIR's Andrea Vascellari, who's joined Edelman in Dubai as a Digital Planner; Quick News: Education is the new PR measurement challenge at Measurement Week, Texas PR agency Status Labs takes ethics violations to a whole new level, CIPR launches nine recommendations for enabling flexible working in public relations, a journalist read and replied to every PR email he received for a week; Ragan promo; News That Fits: Blogging declines among the Fortune 500 according to … [Read more...] about The Hobson and Holtz Report – Podcast #773: September 15, 2014
Archives for September 2014
Until last week, "iWatch" was the name widely and wildly speculated about for months if not years for what Apple's expected entry product into the wearables market would be called. As Apple's announcement on September 9 made clear, "iWatch" was just so much fancy by all and sundry as the firm broke with its use of the letter 'i' starting a brand name and announced the launch of Apple Watch. Such name-guessing reminds me of what happened in the lead-up to the launch of the iPad in … [Read more...] about The Apple Watch is very much in the fashion game
In July, I took part in a public debate at the House of Commons about ethics in PR and wearable technology. Organized by The Debating Group and sponsored by the CIPR, the debate served a highly useful purpose of bringing a timely topic to front of mind amongst a community of communicators which considered the arguments supporting two different points of view (that there is an ethical issue for PR about wearables, or there isn't) in a lively debate. On September 30, the CIPR is planning a … [Read more...] about How transparent is wearable technology within the enterprise?
'Young PR Pros' podcast joins the FIR Podcast Network with hosts Kristine D’Arbelles and Julia Kent; Quick News: NYPD is sending precinct commanders to Twitter school, Sprinklr acquires Branderati, mobile is driving changes in coupon-related behaviour, prosperity is why languages die say researchers; Ragan promo; News That Fits: Five trends shaping the future of work; how to speed up legal approvals; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast … [Read more...] about The Hobson and Holtz Report – Podcast #772: September 8, 2014
I've always believed that it's the little things that really matter when it comes to excellent customer service. I'm talking about the types of thing that don't require a huge effort by an employee of a company, or a conscious thought that an action is required because of customer engagement training or a policy about customer service. It's more about the willingness and ability of the employee to know instinctively that what he or she does to address a customer need, request or concern will … [Read more...] about The long vision of SpecSavers versus the short-sightedness of Boots