September 2014 - NevilleHobson.com

The Hobson and Holtz Report – Podcast #775: September 29, 2014

New show ‘Chats with Chip’ to premiere on the FIR Podcast Network; Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is Vine for audio; Ragan promo; News That Fits: Is Ello a wakeup call or just another wannabe social network?; Dan York’s Tech Report: Ello, of course!, Facebook’s new “Atlas” ad platform, Known and IndieWeb, and more; the Apple iOS debacle,…

The Apple iOS debacle and PR consequences

Whether you’re an iPhone user or not, you can’t have missed the headlines in recent days reporting on the fiasco resulting from Apple’s botched operating system update 8.0.1 for iPhones and iPads, released on September 24. For the first time in some years, I have an iPhone courtesy of Arena Media, mobile operator Three UK‘s media agency, who sent me an iPhone 6 for review (that review is coming soon) which arrived on the 24th – the day of the…

The Hobson and Holtz Report – Podcast #774: September 22, 2014

Quick News: Most US consumers don’t want to be your brand’s friend, how the mainstream media used social media in the Scottish referendum on independence, Radisson’s unexpected branding boost after duping Minnesota Vikings, it is striking when businesses keep quiet on certain issues given their lobbying at other times; Ragan promo; News That Fits: The rise of brand journalism and the next step for journalists; Michael Netzley’s Asia Report: what’s the cost of reputational damage to China’s economy?, and more;…

Time to create engaged voters

The referendum on independence that the voters of Scotland participated in on September 18 was a close result. But the nays had it in the end by a ten percent margin. What struck me most about this referendum was the voter turnout – almost 85 percent of the 4.2 million Scots registered to vote actually did vote. I’ve seen it reported that this was the highest voter turnout in any election of any type in the United Kingdom since 1918,…

Scotland referendum results via WhatsApp and more

Tomorrow, the United Kingdom will not be the same no matter what happens in Scotland today as citizens there cast their votes in a referendum to decide whether Scotland will separate from the UK and become an independent country, or not. The campaigning is done; now it’s up to the voters of Scotland to decide what they want for their country and the union with England that’s been in place since 1707. Obviously media of all types – mainstream, social…