Language translation has bedevilled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the internet has introduced languages spoken in regions that weren't previously participants in the economy. Joining FIR co-host Shel Holtz in this edition of FIR Live on August 14, 2014, were... Renato … [Read more...] about FIR Live: Language Translation for Communicators
Archives for August 2014
FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising
Among the various classes of native advertising as defined by Edelman's Steve Rubel, you'll find "paid syndication," in which "sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section." Rubel includes Outbrain among the examples of companies that "sprinkle sponsored links into a company's earned or owned media in the footer of related news articles." Indeed, that's precisely Outbrain's approach. With dozens of algorithms that … [Read more...] about FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising
Sprinklr brings social media convergence to global brands
Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas: 1. Maximize reach across paid, owned and earned social content 2. Integrate planning of content and campaigns across paid, owned and earned channels 3. Conduct automated … [Read more...] about Sprinklr brings social media convergence to global brands
The Hobson and Holtz Report – Podcast #768: August 11, 2014
FIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13; Quick News: Why the demise of Justin.tv marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands to go as P&G declutters, can we stop stressing about Facebook's Messenger permissions?; Ragan promo; News That Fits: Are you making the most out of Tumblr?; Michael Netzley's Asia Report: is Beijing punishing foreign companies, how big brands are … [Read more...] about The Hobson and Holtz Report – Podcast #768: August 11, 2014
FIR Live: The challenges of communicating in multiple languages online
What: A 60-minute panel discussion When: Thursday August 14, 2014 starting at 11:00 EDT | 16:00 BST | 17:00 CET Where: Google+ Hangout On Air via the FIR Events page The web demands speed in publishing content, but if your markets include multiple languages, translation can keep you from posting quickly. Among the many problems technology has tackled, translation remains one that still requires time and expertise. If you have specific questions about language translation in the PR and … [Read more...] about FIR Live: The challenges of communicating in multiple languages online