Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution.
The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas:
1. Maximize reach across paid, owned and earned social content
2. Integrate planning of content and campaigns across paid, owned and earned channels
3. Conduct automated optimization and amplification of organic content with paid budgets
4. Rapidly determine and close the loop on the ROI of digital advertising
Sprinklr released an integrated paid social media module in April and raised $40 million investment capital.
With news today of its acquisition of paid social solution TBG Digital, Sprinklr looks set to continue its onward march into the marketing departments of more global brands.
- Read Sprinkler CEO Ragy Thomas explain why Sprinklr acquired TBG Digital
26 responses to “Sprinklr brings social media convergence to global brands”
Sprinklr brings social media convergence to global brands http://t.co/Sbmm62huOr
Sprinklr brings social media convergence to global brands http://t.co/qjHUhSv5sr via @jangles
Hobson: Sprinklr brings social media convergence to global brands:
Since acquiring the Dachis Group earlier t… http://t.co/jUcwwSazLk
#SocialMediaPost Sprinklr brings social media convergence to global brands:
Since acquiring the Dach… http://t.co/XnocNWABfN @Jangles
Sprinklr brings social media convergence to global brands http://t.co/WSxhAMqDzE
Sprinklr brings social media convergence to global brands http://t.co/g6FNJth1HQ #PR
Sprinklr brings social media convergence to global brands http://t.co/on7v4NkHNw #B2B
RT @jangles: Sprinklr brings social media convergence to global brands http://t.co/WSxhAMqDzE
RT @PRDailyNews: Sprinklr brings social media convergence to global brands http://t.co/g6FNJth1HQ #PR
Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/IMtOb1bd0a
RT @jaybaer Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/den2IdYkc0
RT @jaybaer: Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/IMtOb1bd0a
Super team! cc @socialnerdia @tbgdigital @ragythomas @simonmansell MT @jaybaer: @Sprinklr upping stakes w/ paid … http://t.co/pCsROSWG4e
RT @jaybaer: Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/IMtOb1bd0a
RT @jaybaer: Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/IMtOb1bd0a
RT @jaybaer: Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/IMtOb1bd0a
RT @jaybaer: Sprinklr upping the stakes with paid convergence. Big news (congrats @Sprinklr) http://t.co/T9MQjvFYcA
RT @jaybaer: Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/IMtOb1bd0a
[Updated post] Sprinklr brings social media convergence to global brands http://t.co/OF6Adq82mn
RT @jaybaer: Sprinklr upping the stakes with paid convergence. Big news (congrats @sprinklr) http://t.co/IMtOb1bd0a
Sprinklr brings social media convergence to global brands http://t.co/r0zbdG2kJI via @jangles http://t.co/Aul06kOFOI
RT @Sprinklr: Sprinklr brings social media convergence to global brands http://t.co/r0zbdG2kJI via @jangles http://t.co/Aul06kOFOI
Paid , owned & earned social media.
http://t.co/5FMC6ceq6m
Sprinklr #Brings #socialmedia convergence to #global #Brands http://t.co/fIp3PASktL http://t.co/S3SU6ozL5f
RT @Sprinklr: Sprinklr brings social media convergence to global brands http://t.co/r0zbdG2kJI via @jangles http://t.co/Aul06kOFOI
[…] Sprinklr has acquired TBG to boost its paid social offering […]