The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas:
1. Maximize reach across paid, owned and earned social content
2. Integrate planning of content and campaigns across paid, owned and earned channels
3. Conduct automated optimization and amplification of organic content with paid budgets
4. Rapidly determine and close the loop on the ROI of digital advertising
Sprinklr released an integrated paid social media module in April and raised $40 million investment capital.
With news today of its acquisition of paid social solution TBG Digital, Sprinklr looks set to continue its onward march into the marketing departments of more global brands.