Quick News: Go through US Customs Control with just an app on your iPhone, browser extension exposes native ads, the 25 most popular mobile apps in the US, Adam Carolla settles patent troll's suit over podcasting; Ragan promo; News That Fits: Should a PR firm reflect the client's demographics when that client is the City of Ferguson?; Dan York's Tech Report: the Twitter timeline, SoundCloud; Sky News' digital platform for 16-25 year olds ahead of 2015 UK general election; the Media Monitoring … [Read more...] about The Hobson and Holtz Report – Podcast #770: August 25, 2014
Archives for August 2014
Weighing up the worth of sharing AP content or not
A news item on Techmeme caught my eye, so I clicked to read it. "Oregon sues Oracle over failed health care website," the headline said, linking to a report by the Associated Press about a lawsuit against Oracle filed by the US state of Oregon alleging some pretty serious malfeasance on Oracle's part over a health care website. It's the kind of business story that interests me, and one I tend to share on Twitter as some of my community there might also be interested in it. It's also the … [Read more...] about Weighing up the worth of sharing AP content or not
Scaling visual messaging and the attraction for marketers
The rise of mobile messaging apps like WhatsApp - used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day - is one growing facet of a multi-dimensioned object that I call "the visual social web." It's not a separate thing to the social web; rather, it's a part of it that I think will have greater significance to people who use such a service, because it's about pictures not only words. And what about words. aka text … [Read more...] about Scaling visual messaging and the attraction for marketers
FIR Interview: Melissa Agnes and Gerard Braud debate “going dark” with social media in a crisis
Social media has become a standard component of crisis communication efforts. In an August 6 blog post, crisis communications and media training consultant Gerard Braud of Braud Communications argued that there could be crisis situations in which institutions would be best served by taking down their Facebook page or other social media outposts. Looking at the flood of negative, critical, and even outrageous comments left to Emory Healthcare's Facebook page after the hospital began … [Read more...] about FIR Interview: Melissa Agnes and Gerard Braud debate “going dark” with social media in a crisis
The Hobson and Holtz Report – Podcast #769: August 18, 2014
New FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT's The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher; Quick News: Marking ten years since episode one of Adam Curry's Daily … [Read more...] about The Hobson and Holtz Report – Podcast #769: August 18, 2014
FIR Live: Language Translation for Communicators
Language translation has bedevilled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the internet has introduced languages spoken in regions that weren't previously participants in the economy. Joining FIR co-host Shel Holtz in this edition of FIR Live on August 14, 2014, were... Renato … [Read more...] about FIR Live: Language Translation for Communicators
FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising
Among the various classes of native advertising as defined by Edelman's Steve Rubel, you'll find "paid syndication," in which "sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section." Rubel includes Outbrain among the examples of companies that "sprinkle sponsored links into a company's earned or owned media in the footer of related news articles." Indeed, that's precisely Outbrain's approach. With dozens of algorithms that … [Read more...] about FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising
Sprinklr brings social media convergence to global brands
Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide significant benefits to global brands in four specific areas: 1. Maximize reach across paid, owned and earned social content 2. Integrate planning of content and campaigns across paid, owned and earned channels 3. Conduct automated … [Read more...] about Sprinklr brings social media convergence to global brands