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Month: July 2014

Would you be happier without Facebook?

If you were not happy – outraged, even – with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street. What Facebook did was manipulate information […]

Posted on July 13, 2014July 27, 2014 CommunicationExperiencesMarketingPersonal DevelopmentPublic RelationsSocial MediaSocial NetworksSocietyTrendsWeb

Test driving Samsung’s new 28-inch 4K UHD monitor

An important item on my tech shopping list is an ultra high definition (UHD) monitor to go with the new desktop PC I’m planning to buy for the home office. So when Samsung UK’s PR agency asked me if I’d […]

Posted on July 11, 2014July 27, 2014 ExperiencesGadgetsReviewsTechnology

FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices. […]

Posted on July 11, 2014July 11, 2014 BooksFor Immediate ReleaseMobile

Media Bullseye Roundtable joins the FIR Podcast Network

We here at the FIR Podcast Network are excited to announce the latest addition to our lineup of shows: the Media Bullseye Roundtable. Long-time listeners may remember the Roundtable, which we referenced frequently on The Hobson and Holtz Report. Each […]

Posted on July 10, 2014July 10, 2014 For Immediate Release

The only way is ethics #PRethics

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing […]

Posted on July 9, 2014July 27, 2014 BusinessCommunicationEthicsEventsExperiencesMarketingPoliticsPublic RelationsSocial MediaSocietyTechnologyWearable TechWorkplace

The Hobson and Holtz Report – Podcast #763: July 7, 2014

Intro: CustomScoop’s “Media Bullseye Roundtable” joining the FIR Podcast Network, changes in how to subscribe to “TV @ Work”; Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet […]

Posted on July 7, 2014July 7, 2014 For Immediate Release

Brand management is the new marketing

AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable […]

Posted on July 1, 2014July 1, 2014 AdvertisingBusinessCommunicationMarketingPublic Relations

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