July 2014 - NevilleHobson.com

Defining Twitter by more than the numbers

Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02 Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of 17% Depending on which media report or commentary you read, it’s either an unimpressive financial performance, or a strong performance to silence critics. Either way,…

FIR Interview: Photographer and Social Activist Angus Malcolm on Online Communication and Fundraising

Angus Malcolm has been the creative force behind the Warwick Rowers Naked Calendar. Warwick Rowers describes itself as a large and highly active sports club with substantial ambitions. This year the club is attending over 20 competitions across the length and breadth of the country during a 40-week racing season. Whether novice or experienced, male or female, as a member of Warwick Rowing, athletes can expect to participate in a determined and enthusiastic rowing programme. The Naked Calendar is a…

The Hobson and Holtz Report – Podcast #766: July 28, 2014

Coming soon: FIR Live Google+ Hangout On Air in the works to talk about translation, FIR Interview with Jeff Pyatt of Outbrain, Harry Hawk’s FIR Interview with Angus Malcolm on the organic reach of quality content; Quick News: Ex-Ford social media head Scott Monty joins SHIFT Communications; Reddit Live is official: anyone can create a breaking news blog; the future looks mobile for Facebook; relevance, trust, subject matter authority required for native ads; Ragan promo; News That Fits: PRSA report…

Factory Media talks Programmatic and Native Advertising

Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share content, it’s creating a huge amount of data to analyse giving us insight on not just our readers (think boarders, skaters, surfers, BMXers) but their friends, colleagues and contacts. We can better understand and connect with them through really engaging…

Just a bit less minimalist

About a month ago, I made a big change to this website when I redesigned it and combined the blog with my business website, with both on the same single domain. At the time, I talked up my strong feeling about a minimalist approach to a presence on the social web, doing away with all the clutter that tends to populate so many websites with widgets, ads, popups galore, and more. If you observed that change and have visited this…