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Archives for July 2014

Defining Twitter by more than the numbers

July 31, 2014 by Neville Hobson 

Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02 Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of 17% Depending on which media report or commentary you read, it's either an unimpressive financial performance, or a strong performance to silence critics. Either … [Read more...] about Defining Twitter by more than the numbers

Filed Under: Business, Communication, Investor Relations, Marketing, Public Relations, Social Media, Social Networks, Software, Technology, Trends, Twitter, Web

FIR Interview: Photographer and Social Activist Angus Malcolm on Online Communication and Fundraising

July 30, 2014 by Neville Hobson 

Angus Malcolm has been the creative force behind the Warwick Rowers Naked Calendar. Warwick Rowers describes itself as a large and highly active sports club with substantial ambitions. This year the club is attending over 20 competitions across the length and breadth of the country during a 40-week racing season. Whether novice or experienced, male or female, as a member of Warwick Rowing, athletes can expect to participate in a determined and enthusiastic rowing programme. The Naked … [Read more...] about FIR Interview: Photographer and Social Activist Angus Malcolm on Online Communication and Fundraising

Filed Under: For Immediate Release Tagged With: Warwick Rowers

The Hobson and Holtz Report – Podcast #766: July 28, 2014

July 28, 2014 by Neville Hobson 

Coming soon: FIR Live Google+ Hangout On Air in the works to talk about translation, FIR Interview with Jeff Pyatt of Outbrain, Harry Hawk's FIR Interview with Angus Malcolm on the organic reach of quality content; Quick News: Ex-Ford social media head Scott Monty joins SHIFT Communications; Reddit Live is official: anyone can create a breaking news blog; the future looks mobile for Facebook; relevance, trust, subject matter authority required for native ads; Ragan promo; News That Fits: … [Read more...] about The Hobson and Holtz Report – Podcast #766: July 28, 2014

Filed Under: For Immediate Release

Factory Media talks Programmatic and Native Advertising

July 28, 2014 by Neville Hobson 

Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share content, it’s creating a huge amount of data to analyse giving us insight on not just our readers (think boarders, skaters, surfers, BMXers) but their friends, colleagues and contacts. We can better understand and … [Read more...] about Factory Media talks Programmatic and Native Advertising

Filed Under: Advertising, Business, Communication, Guest Post, Marketing, Mobile, Public Relations, Social Media, Sport Tagged With: Factory Media, HTC

Just a bit less minimalist

July 27, 2014 by Neville Hobson 

About a month ago, I made a big change to this website when I redesigned it and combined the blog with my business website, with both on the same single domain. At the time, I talked up my strong feeling about a minimalist approach to a presence on the social web, doing away with all the clutter that tends to populate so many websites with widgets, ads, popups galore, and more. If you observed that change and have visited this site since then, you'll notice another change if you're reading … [Read more...] about Just a bit less minimalist

Filed Under: Communication, Experiences, Marketing, NevilleHobson.com, Software, Web Tagged With: Genesis Framework, WordPress

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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