Intro: 'Mobile Mind Shift' book review actually coming this week; Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for a WordPress blog, Google drops profile photos and circle count from authorship in search results, Technorati drops blog rank tool; Ragan promo; News That Fits: The truth about Facebook's organic reach; Michael Netzley's Asia Report: how QR code … [Read more...] about The Hobson and Holtz Report – Podcast #762: June 30, 2014
Archives for June 2014
PR spam on an industrial scale
When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming for. The opposite is also true when a pitch is as thoughtless in its creation as it is mindless in its execution. You know the kind of thing I mean, email pitches in particular. What if such pitching were to be automated, where the targets of your pitch weren't individually … [Read more...] about PR spam on an industrial scale
The Hobson and Holtz Report – Podcast #761: June 23, 2014
Intro: Mobile Mind Shift FIR Book Review coming; Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate 'Wearable Technology is an ethical nightmare for the communications, marketing and PR professions' at the House of Commons in London on July 7; Ragan promo; News That Fits: Wikipedia and PR: How Edelman enforces best-practice usage compliance among employees … [Read more...] about The Hobson and Holtz Report – Podcast #761: June 23, 2014
Yo: Possibilities
Have you tried Yo yet? The new social messaging app for iOS and Android devices has certainly attracted a great deal of buzz this past week. I first heard about Yo in an FT post on June 18 that described it thus: [...Yo is] messaging without the messages. All you can do with Yo is send a friend a notification saying “Yo”. The entirety of the app is a list of friends’ usernames, one tap of which sends them a “Yo”, which arrives with a cheeky intonation of the colloquial greeting and the name … [Read more...] about Yo: Possibilities
Is wearable technology an ethical nightmare for PR?
Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars and the rest of the burgeoning field labelled 'wearable technology,' an important aspect is largely overlooked if not ignored. That aspect embraces multiple issues, from privacy of personal or confidential information to ethical behaviours we expect from companies and brands who may use wearable technology in their marketing, communication and other … [Read more...] about Is wearable technology an ethical nightmare for PR?
#FutureComms14 has what you’re looking for
Just one day to go until #FutureComms14 takes place in London, on Wednesday June 18. If you're looking for answers to questions like: Where is PR, communications and social media heading? What does your brand need to do to adapt? Content marketing versus the Big Idea? Do brands need to think like media companies? How can brands tell more compelling stories? Which skills, technologies and platforms are critical for success? How can we measure more smartly? ...then this … [Read more...] about #FutureComms14 has what you’re looking for
The Hobson and Holtz Report – Podcast #760: June 16, 2014
Intro: #FutureComms14 in London on June 18, Neville leading a panel discussion; Shel speaking at IABC Columbus on June 25; FIR Book Review of Mobile Mind Shift coming this week; Quick News: Kit Kat gives rail passengers in Japan a break, global PR agencies issue joint statement endorsing Wikipedia policies and practices, Jaguar XF owner's novel protest at poor service makes an ass out of dealer (and the brand), BBC economics editor Robert Peston vs Public Relations; Ragan promo; News That … [Read more...] about The Hobson and Holtz Report – Podcast #760: June 16, 2014
A minimalist approach
[Updated July 27: Today I reverted to the Genesis Framework and the eleven40 Pro child theme. Concise reasoning in today's post about the change.] Today I re-booted this website. It has a new look and feel, quite a bit different to what went before it. And the domain on which the blog has run since 2006 is also now home to the separate business website I've had for some years. So everything you want to know about me is housed under one roof instead of fragmented in a few places - all now … [Read more...] about A minimalist approach