June 2014 - NevilleHobson.com

The Hobson and Holtz Report – Podcast #762: June 30, 2014

Intro: ‘Mobile Mind Shift’ book review actually coming this week; Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for a WordPress blog, Google drops profile photos and circle count from authorship in search results, Technorati drops blog rank tool; Ragan promo; News That Fits: The truth about Facebook’s organic reach; Michael Netzley’s Asia Report: how QR code functionality is…

PR spam on an industrial scale

Updated on July 27, 2014 When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming for. The opposite is also true when a pitch is as thoughtless in its creation as it is mindless in its execution. You know the kind of thing I mean, email pitches in particular. What…

The Hobson and Holtz Report – Podcast #761: June 23, 2014

Intro: Mobile Mind Shift FIR Book Review coming; Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’ at the House of Commons in London on July 7; Ragan promo; News That Fits: Wikipedia and PR: How Edelman enforces best-practice usage compliance among employees and clients; should podcasters read sponsor spots?; the…

Yo: Possibilities

Have you tried Yo yet? The new social messaging app for iOS and Android devices has certainly attracted a great deal of buzz this past week. I first heard about Yo in an FT post on June 18 that described it thus: […Yo is] messaging without the messages. All you can do with Yo is send a friend a notification saying “Yo”. The entirety of the app is a list of friends’ usernames, one tap of which sends them a…

Is wearable technology an ethical nightmare for PR?

Updated on July 27, 2014 Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect embraces multiple issues, from privacy of personal or confidential information to ethical behaviours we expect from companies and brands who may use wearable technology in their marketing, communication and other activities that let them reach…