A serendipitous moment last evening on Twitter when Charlotte Beckett tweeted "Do you remember that great video explaining Web 2.0?" I knew immediately what video she was asking about as I'd referenced it recently in a client presentation - it was "the Web 2.0 song" created by Nokia in 2007 when the term "Web 2.0" was at the height of widespread use as an effective method of explaining the rapidly-evolving online landscape of connected services that enabled people to talk and share things in … [Read more...] about It’s still about connecting people
Archives for May 2014
Intro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20; Quick News: Welcome to Heathrow's "Terminal Samsung Galaxy S5", Target's CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to publicity; Ragan promo; News That Fits: The persuasive pressure of peer rankings; Michael Netzley's Asia Report: Coca-Cola uses drones to deliver drinks and … [Read more...] about The Hobson and Holtz Report – Podcast #756: May 19, 2014
I thought I was over writing posts about ineffective customer service, the kind of thing that was pretty common four or five years ago. The type of customer service that revolves around call centres and staff that, while friendly and polite enough, either couldn't move outside their scripted processes, and/or didn't have accurate information, and/or different call centre people had conflicting information. The type of poor customer service from Virgin Media that I've written about in the … [Read more...] about Customer disservice from Virgin Media
If you use social web services like Instagram, Vine or Snapchat, you're probably aware that these particular services are very much designed for use on mobile devices. By 98 percent, 99 percent and 100 percent of users, respectively, to be precise. How clear are you on other popular services? Twitter, for instance? Facebook, Pinterest, Tumblr or LinkedIn? What's the primary way in which people use those? A handy chart by Statista offers some clarity. 86 percent of Twitter users are … [Read more...] about How up-to-speed are you about mobile?
Intro: FIR Book Review coming: 'The Mobile Mind Shift' by Ted Schadler, Josh Bernoff and Julie Ask from Forrester; Quick News: Marketing executives call PR an underutilized strategy; ready or not, the new Twitter profile will roll out to all on May 28; Twitter adds social recruiting to the mix; easyJet's aviation first with drones, augmented reality, bespoke apps and more; Ragan promo; News That Fits: Tips for creating a meaningful social media analytics report; Dan York's Tech Report: FCC … [Read more...] about The Hobson and Holtz Report – Podcast #755: May 12, 2014