Intro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager;

Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair colour in online photos, Simon & Schuster creates book line for YouTube stars; ten things we learned from Deloitte’s latest report into the media habits of UK consumers; Ragan promo;

News That Fits: The evolution of virtual worlds, from Second Life to High Fidelity; Dan York’s Tech Report: A discussion about the various ‘attention lenses’ we use to find news… and the power – and danger – of some of the user-driven sites; the state of social media; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is it time up for the independent PR blogger?; the past week on the FIR Podcast Network; Igloo Software promo; how GE uses social media to support its digital strategy;

Music from Holly Benton; and more.

Listen Now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 26, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

• FIR #757 bookmarks on Delicious

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

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So, until Monday June 2…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)