A serendipitous moment last evening on Twitter when Charlotte Beckett tweeted “Do you remember that great video explaining Web 2.0?”
I knew immediately what video she was asking about as I’d referenced it recently in a client presentation – it was “the Web 2.0 song” created by Nokia in 2007 when the term “Web 2.0” was at the height of widespread use as an effective method of explaining the rapidly-evolving online landscape of connected services that enabled people to talk and share things in new and interesting ways.
It was a landscape that was nowhere near mainstream. It was still the time of early adopters and experimenters.
How different we are today when everything to be known about the social tools and channels that form a big part of what we now call “social media” seems to be known by everyone (which is not the same thing as knowing how to be really effective in using them).
So for old times’ sake, here is that video from Nokia, “the Web 2.0 song“:
Tools and channels may change but one thing is constant – it’s still about connecting people.