The Hobson and Holtz Report – Podcast #755: May 12, 2014

FIR-HHReport-logo-180x172Intro: FIR Book Review coming: ‘The Mobile Mind Shift’ by Ted Schadler, Josh Bernoff and Julie Ask from Forrester;

Quick News: Marketing executives call PR an underutilized strategy; ready or not, the new Twitter profile will roll out to all on May 28; Twitter adds social recruiting to the mix; easyJet’s aviation first with drones, augmented reality, bespoke apps and more; Ragan promo;

News That Fits: Tips for creating a meaningful social media analytics report; Dan York’s Tech Report: FCC network neutrality vote coming up this week, and more; getting hashtags right; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; the dire state of the print-news business where the digital cavalry is no saviour; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: the rise of “Chinglish” on social media, and more; Igloo Software promo; why Vine’s new website is a big deal for marketers;

Music from Col. Bruce Hampton and Aquarium Rescue Unit; and more.

Listen Now:

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For Immediate Release: The Hobson and Holtz Report for May 12, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday May 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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