FIR Interview: Howard Greenstein and David Mitnick of domainSkate

Have you heard...?

Hundreds of new top-level domains are being released by ICANN, the international organization that oversees Internet names and numbers. New domains like .guru, .london, .photography and .sexy are now available.

And while companies aren’t exactly falling over themselves to pay the fee to register their trademarks and brands, other entities are reserving and registering domains – and they could be registering trademarked names.

According to a February Adweek story:

According to data from the Trademark Clearinghouse released Friday, unknown entities have pre-reserved their interest in registering domain names for every one of the 50 most valuable brands in the US, as compiled by brand consultancy Interbrand. Research found that brands in the food and beverage space have left themselves most vulnerable with domains like,, and in the control of entities not affiliated with the brands.

Howard Greenstein – one of the co-founders of The Social Media Club – and attorney David Mitnick have just launched domainSkate, certified by the Trademark Clearninghouse to help companies protect their brands and trademarks in the world of New global Top Level Domains (New gTLDs).


In this FIR interview, co-hosts Shel Holtz and Neville Hobson talk with David (the CEO) and Howard (the COO) about the need for reputation protection (including some cases of infringement that have already occurred), how domainSkate works, and how the launch of the business is going.

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About our Conversation Partners

David MitnickDavid K. Mitnick is the Founder and President of DomainSkate, LLC, an Internet company that focuses on online brand protection. Mitnick created DomainSkate when he saw the potential in the expansion of the global Top Level Domain space.

He also shares his expertise in the area of internet domain law, having written for, or been quoted in, CircleID, Mashable, VentureBeat, Inc. and Digiday.

Prior to starting DomainSkate, David spent ten years as an intellectual property lawyer with Amster Rothstein & Ebenstein LLP in New York, working in all phases of intellectual property law including trademark licensing and prosecution, patent and copyright litigation and internet law.

Previously, David worked as a Finance Associate at the Sanwa Bank in the International and Project Finance Groups. He serves as the Advisory Board Chairman of the Brooklyn Law School Trade Secrets Institute.

An avid hockey fan and player, David is a volunteer coach for Ice Hockey in Harlem in the wintertime. Mitnick earned his B.A. from the University of Wisconsin-Madison, and a J.D. from Brooklyn Law School.

Connect with David on Twitter at @domainSkate.

Howard GreensteinHoward Greenstein has a deep understanding of both the technology and marketing worlds, and sits at their intersection. He has worked with clients from small businesses to the Fortune 500, Cable Networks, and Wall Street, as well as major non-profits and advocacy groups, helping them create their online presences.

Greenstein also teaches social media in the Masters Program at the Heyman Center for Philanthropy and Fundraising at NYU SCPS. He is currently contributing editor for Inc. Magazine, writing the weekly Startup Toolkit. He has been on the board of directors of Social Media Club and is currently president of the NYC Chapter.

Howard earned a B.S. from Cornell University, and a MPS from NYU’s world-renowned Interactive Telecommunications Program (ITP).

Connect with Howard on Twitter at @HowardGr.

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(Content cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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