Betterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intrigued by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could unselect the floor you clicked by mistake?” As on Reddit, users can also comment on suggestions and vote them up or down. (The elevator idea had amassed eight upvotes, for … [Read more...] about FIR Interview: Betterific Co-Founder Micha Weinblatt
Archives for May 2014
A hangout on the future of communication
In just three weeks' time, on June 18, FutureComms14 takes place in London. This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: "What’s the future of communications?" The line up of speakers will offer some compelling answers to it that will undoubtedly include insights. You really can't ask for more from an event. I'll be there, too, moderating a panel discussion on the technologies of PR and chipping in with a few perspectives as well in the context of … [Read more...] about A hangout on the future of communication
FIR Interview: Scott Monty on leaving Ford Motor Company
Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company's top corporate social media director. His gracious post credited others rather than focusing on his own accomplishments, but there is no doubt that Scott's profile rose as he innovated attention-grabbing approaches to employing social media on behalf of one of the biggest and oldest big-iron companies in the world. The commentary that followed … [Read more...] about FIR Interview: Scott Monty on leaving Ford Motor Company
Making politics interesting again #EP2014
If Nigel Farage has achieved one other thing apart from his seismic shifting of the political landscape in the UK following elections for the European Parliament across the European Union on May 22, it's making politics more interesting again. And not just in the UK, either. Unquestionably overshadowing the election for local government councillors that also took place in many constituencies in England and Northern Ireland last week, Farage's UK Independence Party (UKIP) - firmly to the … [Read more...] about Making politics interesting again #EP2014
The Hobson and Holtz Report – Podcast #757: May 26, 2014
Intro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager; Quick News: The public is mostly okay with content marketing, L'Oreal targets ads based on hair colour in online photos, Simon & Schuster creates book line for YouTube stars; ten things we learned from Deloitte's latest report into the media habits of UK consumers; Ragan promo; News That Fits: The evolution of virtual … [Read more...] about The Hobson and Holtz Report – Podcast #757: May 26, 2014
It’s still about connecting people
A serendipitous moment last evening on Twitter when Charlotte Beckett tweeted "Do you remember that great video explaining Web 2.0?" I knew immediately what video she was asking about as I'd referenced it recently in a client presentation - it was "the Web 2.0 song" created by Nokia in 2007 when the term "Web 2.0" was at the height of widespread use as an effective method of explaining the rapidly-evolving online landscape of connected services that enabled people to talk and share things in … [Read more...] about It’s still about connecting people
The Hobson and Holtz Report – Podcast #756: May 19, 2014
Intro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20; Quick News: Welcome to Heathrow's "Terminal Samsung Galaxy S5", Target's CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to publicity; Ragan promo; News That Fits: The persuasive pressure of peer rankings; Michael Netzley's Asia Report: Coca-Cola uses drones to deliver drinks and … [Read more...] about The Hobson and Holtz Report – Podcast #756: May 19, 2014
Customer disservice from Virgin Media
I thought I was over writing posts about ineffective customer service, the kind of thing that was pretty common four or five years ago. The type of customer service that revolves around call centres and staff that, while friendly and polite enough, either couldn't move outside their scripted processes, and/or didn't have accurate information, and/or different call centre people had conflicting information. The type of poor customer service from Virgin Media that I've written about in the … [Read more...] about Customer disservice from Virgin Media