Betterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intrigued by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could…
In just three weeks’ time, on June 18, FutureComms14 takes place in London. This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling answers to it that will undoubtedly include insights. You really…
Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own accomplishments, but there is no doubt that Scott’s profile rose…
If Nigel Farage has achieved one other thing apart from his seismic shifting of the political landscape in the UK following elections for the European Parliament across the European Union on May 22, it’s making politics more interesting again. And not just in the UK, either. Unquestionably overshadowing the election…
Intro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager; Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair colour in online photos, Simon & Schuster creates book line…
A serendipitous moment last evening on Twitter when Charlotte Beckett tweeted “Do you remember that great video explaining Web 2.0?” I knew immediately what video she was asking about as I’d referenced it recently in a client presentation – it was “the Web 2.0 song” created by Nokia in 2007…
Intro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20; Quick News: Welcome to Heathrow’s “Terminal Samsung Galaxy S5”, Target’s CMO responds on LinkedIn to employee rant published to Gawker, Wired and Cisco collaborate on crowd sourced tablet magazine, the drawbacks to…
I thought I was over writing posts about ineffective customer service, the kind of thing that was pretty common four or five years ago. The type of customer service that revolves around call centres and staff that, while friendly and polite enough, either couldn’t move outside their scripted processes, and/or…
