{"version":"20150408","show_thumbnails":false,"show_date":false,"show_context":false,"layout":"grid","headline":"Related","items":[{"id":15822,"url":"https:\/\/www.nevillehobson.com\/2013\/01\/24\/mcdonalds-new-packaging-a-qr-code-and-telling-brand-stories\/","url_meta":{"origin":25855,"position":0},"title":"McDonald's new packaging, a QR code and telling brand stories","date":"January 24, 2013","format":false,"excerpt":"The next time you visit a McDonald's restaurant, especially in the US, check the packaging for information about the nutritional value of the food you're about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form\u2026","rel":"nofollow","context":"In \"Advertising\"","img":{"src":"","width":0,"height":0},"classes":[]},{"id":6171,"url":"https:\/\/www.nevillehobson.com\/2011\/03\/27\/the-acceptance-hurdles-for-qr-codes\/","url_meta":{"origin":25855,"position":1},"title":"The acceptance hurdles for QR codes","date":"March 27, 2011","format":false,"excerpt":"QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I've been paying attention to who's using these two-dimensional barcodes and how in their marketing when I'm out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to\u2026","rel":"nofollow","context":"In \"Business\"","img":{"src":"","width":0,"height":0},"classes":[]},{"id":29258,"url":"https:\/\/www.nevillehobson.com\/2014\/12\/22\/making-qr-code-useful-isnt-rocket-science\/","url_meta":{"origin":25855,"position":2},"title":"Making a QR code useful isn't rocket science","date":"December 22, 2014","format":false,"excerpt":"A technology that's often subject to much criticism is QR codes, those square symbols that enable a barcode scanning app on your smartphone to interpret the data they contain and deliver information to you when you scan them Much of the criticism is about how QR codes are presented by\u2026","rel":"nofollow","context":"In \"Communication\"","img":{"src":"","width":0,"height":0},"classes":[]}]}