Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and Steve Lubetkin collaborating on a new book about the business of podcasting, yes we’re talking about augmented reality again, 20 different ways of using the Twitter favourite button; Ragan promo;
News That Fits: How real-time content can be used to make the most of new devices; Michael Netzley’s Asia Report: daunting contextual challenges complicate messaging around missing Malaysian jet; angst over the future of PR; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is there a future for ‘social selling’ after Oracle fires Jill Rowley?; Dan York’s Tech Report: on the way to Singapore and an ICANN meeting, and more; Igloo Software promo; 4 new shows last week on the FIR Podcast Network; social media becomes a more powerful tool for B2B;
Outro: Neville’s speaking at the Norwegian Communications Association annual conference #komdagen in Oslo on March 27; and he’s not here live next week so Shel will be joined by guest co-host Olivier Blanchard; music from Kyle Hollingsworth Band; and more.
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For Immediate Release: The Hobson and Holtz Report for March 24, 2014: A 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at firstname.lastname@example.org. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday March 31…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)