February 2014 - NevilleHobson.com

Remember the point of social business

There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve. The deck is by Dion Hinchcliffe, Chief Strategy Officer at the Dachis Group – acquired last week by Sprinklr – that he used in a keynote presentation at the Enterprise 2.0 Summit in Paris earlier this month. I explored what we’ve learned about social business and how…

How serious are PRs about being genuinely professional?

Updated on May 30, 2014 A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it can be a worthwhile activity for a PR professional, agency or client-side, when you want to enable journalists and others…

Smartphones preferred device for news among affluent consumers says BBC

The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use of mobile by affluent consumers – over 6,000 such people were surveyed in Australia, Germany, Sweden, India, Hong Kong and the US – shows a…

The Hobson and Holtz Report – Podcast #744: February 24, 2014

Updated on May 31, 2014 Quick News: Chevron apologizes for fracking well explosion with free pizza coupons, Virgin Galactic looking for a PR agency, Groupon claims its President’s Day gaffe was intentional, Sprinklr acquires Dachis Group; Ragan promo; News That Fits: Latest CIPR ‘State of the Profession’ survey prompts a challenge to communicators from CIPR President Stephen Waddington; Michael Netzley’s Asia Report: important mobile developments targeting Asia’s smartphone-friendly consumers, and more; companies hunt for employees with clout; the Media Monitoring…

Instagramming NYFW

A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication. A key reference point for us was the interview we did in August 2012 with Brian McNely on Instagram as a medium for image-power and his research with case histories on what brands do with Instagram. Today, video has come up alongside static images with tools like Vine and Instagram’s video feature…