Expanding internet choice with .guru and more


This week, a raft of new top-level domains for internet addresses became available for early registration.

I was reminded of this in an email a few days ago from GoDaddy, the domain name registrar, suggesting that I might like to acquire a .guru domain before it becomes generally available on February 5. A sort of queue-jump.

Looking through the long list of new names – officially known as generic Top-Level Domains, or gTLD – that ICANN has posted, I note that .guru isn’t the only eye-catching (or imagination-catching) name you can expect to encounter or register for yourself very soon.

There are a lot more:

  • .guru
  • .community
  • .boutique
  • .bargains
  • .expert
  • .cool
  • .pics
  • .luxury
  • .cheap
  • .marketing
  • .social
  • .agency
  • .email
  • .training
  • .ninja
  • .solutions
  • .support
  • .careers
  • .management
  • .tips
  • .today
  • .venture

Only a sample of what’s now available. Eye-catching, yes, and imagination-catching too – just think of what you could do with .boutique, .community, .training, .support… so much opportunity as ICANN notes in a blog post:

[…] Why does it matter if we have more gTLDs? Because expanding choice is the frame that will surround the future picture of Internet growth. More Internet users will soon be able to register a domain name that aligns specifically with their vision. The addition of new gTLDs will enlarge the canvas of the Domain Name Space, enabling the expanded registration of succinct, significant domain names.

The thrill of new gTLDs is not just the innovation that we can predict, but also that which we cannot begin to imagine. Applicants share the vision behind some of these new domains in our Applicant Videos. But, this is just the beginning.

In addition to the increase in choice of available domain names, the delegation of more than 100 new gTLDs means the Internet is being reshaped as a truly global resource. The following statistics are encouraging, particularly when one considers that these are only a fraction of the potential new gTLDs (there are over 1,300 possibilities):

  • 9 – Countries
    New gTLD Registries with delegated gTLDs are operating in nine countries, including Australia, China and Switzerland.
  • 7 – Languages
    The original 22 gTLDs consist of Latin characters only, and most are abbreviated English words. Examples of newly introduced languages include Arabic, Chinese, German, and Russian.
  • 2 – Communities
    Registries for gTLDs .WIEN and .BERLIN self-identified as community applicants, signifying their intention to operate the gTLDs on behalf of the citizens of Vienna and Berlin, respectively.

These advancements will support the next generation of Internet users, many of whom will have more than one device with which to go online. We are creating more online space for this growth, which will allow budding companies to better define their online identities, while helping brands align more closely with the products or services they provide.

New communities will emerge based on common interests or geography. And, the expanded space allows individuals across the world to experience the Internet entirely in their native languages.

As for .guru (and .ninja), thanks, GoDaddy, but I’ll pass.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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