FIR Cut: What happens if you mis-label native advertising?

Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine has drawn a rebuke for such content from advertising regulators for an unusual case in which it served as both publisher and advertiser…

Overflow from FIR #739 on January 20, 2013. Discussion reference:

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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