Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine has drawn a rebuke for such content from advertising regulators for an unusual case in which it served as both publisher and advertiser…
Overflow from FIR #739 on January 20, 2013. Discussion reference:
- The New York Times: Promoting Its Own Products, a Magazine Labels an Ad as News
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11 responses to “FIR Cut: What happens if you mis-label native advertising?”
FIR Cut: What happens if you mis-label native advertising? http://t.co/90kLSwzVbJ
RT @jangles: FIR Cut: What happens if you mis-label native advertising?: Content from advertisers that resembles editorial… http://t.co/p…
It is all about transparency and authenticity. The industry either IDs everything or the government will force the issue.
Hobson: FIR Cut: What happens if you mis-label native advertising?: Content from advertisers that resembles ed… http://t.co/CHWGoyY9qF
FIR Cut: What happens if you mis-label native advertising? http://t.co/aqIkNeYMiV #B2B
FIR Cut: What happens if you mis-label native advertising? http://t.co/69ElK3ad2O #PR
Agree, Gerry, that makes sense. Yet Shape magazine didn’t see any need to highlight the fact that its ad was an ad. Illustrates that there is a need for regulatory oversight.
The need is there. The problem is that it is impossible to fix “stupid.”
Gerard Francis Corbett liked this on Facebook.
Horses, troughs and drinks :)
Sounds about right, Advertisement shouldn’t be disguised in anyway.