Quick News: Bad weather provides latest example of bad real-time marketing, big brands show how to have great conversations with customers on social networks, why Reddit needs to be on your PR radar, will clickable paper have a better chance than QR codes?; Ragan promo;
News That Fits: Lessons in communication and customer relationship management from the Dropbox outage kerfuffle; Michael Netzley’s Asia Report: guidelines for responding to a PR crisis in China, and more; why email is still an important marketing tool according to McKinsey report; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Jelly: a future for crowd-sourced visual Q&A, or is it too wobbly?; Dan York’s Tech Report: a data-driven guide to creating successful Reddit posts, Apple’s latest ad lauds iPad and inspiration, are you in the business of rapid content creation?; PRSA highlights global governance and the rise of private politics;
Music from Sister Sparrow and the Dirty Birds; and more.
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For Immediate Release: The Hobson and Holtz Report for January 13, 2014: A 102-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
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So, until Monday January 20…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)