A key underlying theme of the [email protected] Summit in London last week was what I might call "social marketing" - the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media management system vendor, the by-invitation-only [email protected] Summit on December 10 was hosted by Microsoft and attracted some 70+ participants by my estimation. Sprinklr said it was their first such event outside the US. What is 'social at scale'? Sprinklr … [Read more...] about Can marketing become an enabler for genuine engagement?
Archives for 2013
Intro: A great week for FIR content - 3 new interviews posted, new interview coming, book reviews coming; FIR Podcast Network News: Chuck Hester's second episode posted, new podcast "FIR Presents Thought Leadership with Mitchell and Michael" soon with Mitchell Levy and Michael Procopio; we'll be re-booting the FIR presence on the social web as we begin our 10th year in January 2014: more news soon; Quick News: Millions of books and images going digital and online: what the National Library of … [Read more...] about The Hobson and Holtz Report – Podcast #734: December 16, 2013
The FIR Podcast Network is pleased to announce a new podcast focused on thought leadership that will begin later this month. Presenters Mitchell Levy and Michael Procopio explain… What is a Thought Leader? How do you become a Thought Leader? Why bother; what are the benefits? You’re in the right place to hear a discussion of the answers to these and other questions about Thought Leadership. We are excited to be part of the FIR Podcast Network with our new podcast "FIR on Thought … [Read more...] about Introducing "FIR presents Thought Leadership with Mitchell and Michael"
How do you deal with images in the email that you receive? If you're like me and most people I know, the default setting in your email software is not to show images from all and sundry, only from those senders who you trust and who you've added to a whitelist where you've chosen to let email from them include and display images. https://twitter.com/jangles/status/378566675873820672 The main reason you do this is usually as part of the steps you take to be secure online and prevent the … [Read more...] about Images in email: Are you now safe from the hidden tracking pixel?
Back in August, FIR spoke with Sharam Fouladgar-Mercer, the co-founder and CEO of AirPR, a collaborative marketplace that connects startup CEOs in need of media coverage with small PR agencies and independent PR practitioners. Since then, the sharing economy has grown immensely as evidenced by the launch of Crowd Companies, the business council for large companies to explore and share information about how they can participate in this burgeoning business segment. (We spoke with Jeremiah … [Read more...] about FIR Interview: Sharam Fouladgar-Mercer on AirPR Analyst and the collaborative economy