Recorded in 1972 as a protest song about the Vietnam War, the lyrics of John Lennon's "Happy Xmas (War Is Over)" resonate powerfully today, too, especially when set against the backdrop of the imagery in this YouTube video. So, this is Christmas And what have you done? Another year over And a new one just begun And so this is Christmas I hope you have fun The near and the dear one The old and the young A very merry Christmas And a happy New Year Let's hope it's a good one Without … [Read more...] about Happy Christmas
Archives for 2013
FIR Podcast Network news: Debuts for 'Inside PR' and 'Thought Leadership' last week, 'FIR Presents Higher Education with Kevin Anselmo' will debut this week; Michael Procopio's interview with Oracle's Jill Rowley is up; Neville was the guest last week on 'AMP Up Your Social Media' with Glenn Gaudet; Quick News: WhatsApp now has over 400 million monthly users, the New York Times outlines its native advertising plans, why PSA Peugeot Citroen ordered 10,000 BlackBerry handsets, how to trend … [Read more...] about The Hobson and Holtz Report – Podcast #735: December 23, 2013
The FIR Podcast Network is pleased to announce a new podcast on higher education that will begin on December 26, 2013. Presenter Kevin Anselmo explains... How can academics effectively promote their ideas to general audiences? What are the best ways to teach social media and public relations in the classroom? What is best practice for communicators and marketers within the world of higher education? How will MOOCs and new technology impact the industry? These are among the questions … [Read more...] about Introducing "FIR on Higher Education with Kevin Anselmo"
"I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. "And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time." Jill Rowley of Oracle was interviewed … [Read more...] about FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business
Content marketing is a topic I've talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to the latest episode of AMP Up Your Social Media podcast to discuss the role of the C-suite in social media marketing and how to communicate social media benefits to senior influencers in your … [Read more...] about The role of the C-suite in social media marketing