“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers.

“And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time.”

Jill Rowley of Oracle was interviewed by Michael J Procopio, our correspondent, to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.

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About our Conversation Partner

After six years in consulting and 13 years in sales at Salesforce.com and at Eloqua, Jill Rowley made an about-turn in her career: She now leads Oracle’s Social Selling and Social Business initiatives. Jill is currently responsible for evangelizing and enabling Oracle’s global sales team on the Why, What, and How of Social Selling.

As an award winning, top selling sales executive, Jill utilized social media in her selling process. She mastered the art, and as a result is one of the most referenced experts in today’s shifting world of B2B sales and marketing. From LinkedIn to Twitter to YouTube to SlideShare to Facebook, Jill practices the ABCs of Social Selling:  Always Be Connecting and Curating  quality content.

Jill defines the modern sales professional as an information concierge, a content connoisseur, an insights professional, and a mini-marketer with a personal brand.

Connect with Jill on Twitter: @Jill_Rowley.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)