FIR Interview: Andrew Grill, IBM, on Social Business

Rise of social business

The idea of an organization being a “social business” is one that’s been talked about for the past few years, and acted upon by many businesses, especially large enterprises.

While social business has quickly captured imaginations with many people, the term itself hasn’t universally caught on, perhaps because of the word ‘social’ that many seem to confuse with “social media.”

In this FIR Interview, IBM’s Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an imperative for organizations today. Andrew offers a way of defining the term that focuses on people, behaviours and organization change, rather than purely on social software and networking.

In a wide-ranging conversation, Andrew describes how some organizations have embraced social business and can demonstrate measurable benefits. He illustrates the primary obstacles preventing more organizations understanding and acting on the ideas behind “social business.”

And he concludes with his top tips and advice to any organization today – no matter its size or industry – regarding what they need to do to embrace the concepts of being a social business.

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About our Conversation Partner

Andrew GrillBased in London, Andrew Grill is an internationally renowned thought leader in the fields of social business and social media networks. Currently, Andrew is a Partner in IBM Interactive based in London with a global remit to help drive understanding and deliver social business solutions to key IBM clients.

Previously, Andrew was CEO of leading social influence platform Kred.

Part strategy, part business, part technology and 100% digital, he has been sharing insights on digital and social online since 2004.

Prior to Kred, Andrew was Head of International Client Strategy for Visible Technologies, and CEO of commercial property website, PropertyLook. He also held senior roles in Australia with carriers Telstra and Optus.

Andrew edits the leading social business blog, and can be found on Twitter as @andrewgrill

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox. Social business image at top via Kenexa.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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