Inside PR joins the FIR Podcast Network

Inside PR

In April 2006, we were delighted to find a pair of experienced, smart and articulate Canadian communicators had launched a new communications-focused podcast.

Inside PR, with Terry Fallis and David Jones – both of whom worked at the time for Thornley Fallis Public Relations in Toronto – took an agency-centric (and uniquely Canadian) approach to their show. They addressed topics such as when to turn down work because of ethical issues, how not to leave an agency, conflicts of interest, PR measurement and a host of other meaty topics, along with operational matters like agency structure and hourly billing practices.

We became avid listeners to Inside PR, and continued to be devoted to the podcast when, in March 2008, Terry and David (who had by then moved on to a new job) turned the microphone over to Martin Waxman, Keith McArthur and Julie Rusciolelli. The hosting of the show went through a few changes until, in April 2010, Inside PR settled into its current hosting format, with Joe Thornley, Martin Waxman and Gini Dietrich.

Still featuring an agency focus, the show covers PR and social media from a more global perspective, but continues to present a rich conversation sprinkled with the occasional interview on-site reporting from PR events, and other insightful content.

Today, we’re delighted to make it official: Inside PR is joining the FIR Podcast Network. As Joe Thornley reminded us when we spoke about the possibility of including Inside PR in the FIR family of communications-themed podcasts, The Hobson and Holtz Report was the original inspiration for Dave and Terry when they decided to launch their show. (We were humbled and flattered when we first learned that.)

It’s entirely fitting, then, that the shows join forces to expand Inside PR’s reach to FIR listeners, and to introduce FIR’s shows to long-time Inside PR audiences. The weekly podcast will begin appearing in the FIR Podcast Network in the coming weeks.

For those who don’t know the Inside PR hosts, it’s our pleasure to introduce them:

Gini DietrichGini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a Chicago-based public relations agency.

The author of Spin Sucks, Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel.

Follow Gini on Twitter at @ginidietrich.

Joe ThornleyJoe Thornley  is CEO of Thornley Fallis and 76design, a company he established in 1995 to provide strategic communications and public relations advice and counsel to senior executives in large public and private sector organizations.  He has more than 25 years of experience providing clients with communications strategies and programs.

Joe has been actively engaged in social media since 2004 when he started exploring wikis, RSS feeds and online communities. He has been blogging at ProPR since 1995.

Joe is a regular speaker, moderator and participant at conferences on public relations, communications and social media. He regularly conducts social media workshops for a variety of organizations. He is the past-chair of the Canadian Council of Public Relations Firms.

Joe holds an Honours B.A. and an M.A. in political science, both from the University of Waterloo.  He completed Ph.D. course work in political science and public administration at Carleton University.

Follow Joe on Twitter at @thornley.

Martin WaxmanMartin Waxman, APR, is a social media and communications strategist, principal of Martin Waxman Communications, senior counselor at Thornley Fallis Communications and co-founder of three PR agencies. He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment.

He writes a blog, myPALETTE.

Martin received his APR from the Canadian Public Relations Society, guest lectures on PR at universities and community colleges and teaches a social media course at McMaster University. He’s currently past president of the CPRS Toronto board of directors and a member of Counselors Academy’s executive committee.  Martin received an Honours Bachelor of Arts degree in film, television and theatre from York University in Toronto and is the author of two published books of fiction.

Follow Martin on Twitter at @martinwaxman.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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