Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade.
This central premise was at the heart of a compelling discussion that took place at Google Campus in London on October 28, 2013.
The event – organized by the CIPR and sponsored by Precise – brought Shel Israel and Robert Scoble to the stage. In a lively 75-minute conversation moderated by FIR co-host Neville Hobson, the two authors of the highly-rated book, Age of Context, shared their insights and opinions with an audience of about 100 public relations practitioners and others, many of whom came armed with their own questions and opinions.
In the book’s foreword, Salesforce CEO Marc Benioff tells us to “be prepared to see the future in these pages.” Both authors helped everyone in the room see precisely that.
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(Video recording: The event was also video recorded by the CIPR. Check the CIPR’s CIPRtv YouTube channel for information.)
About the Speakers
Robert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.
Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.
He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.
Shel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.
He is the author and co-author of five books including Age of Context – his latest book, co-written with Robert Scoble and released in September 2013 – Naked Conversations and Twitterville.
Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)