FIR Speakers and Speeches: Robert Scoble and Shel Israel in London on ‘Age of Context’ #AoCUK #CIPR

[L-R] Shel Israel and Robert Scoble in London, Oct 28, 2013

Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade.

This central premise was at the heart of a compelling discussion that took place at Google Campus in London on October 28, 2013.

The event – organized by the CIPR and sponsored by Precise – brought Shel Israel and Robert Scoble to the stage. In a lively 75-minute conversation moderated by FIR co-host Neville Hobson, the two authors of the highly-rated book, Age of Context, shared their insights and opinions with an audience of about 100 public relations practitioners and others, many of whom came armed with their own questions and opinions.

In the book’s foreword, Salesforce CEO Marc Benioff tells us to “be prepared to see the future in these pages.” Both authors helped everyone in the room see precisely that.

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(Video recording: The event was also video recorded by the CIPR. Check the CIPR’s CIPRtv YouTube channel for information.)

About the Speakers

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context – his latest book, co-written with Robert Scoble and released in September 2013 – Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

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This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Picture at top by Bob Barker. Music clip from Accelerated Ideas and used with permission.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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