In today's professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start. One man who has the credentials to share insights on such questions is Adam Parker, chief executive of RealWire, the UK media intelligence company, and the founder and … [Read more...] about FIR Interview: Adam Parker, RealWire, on the roles of listening and influence
Archives for November 2013
Get used to “Ok Google”
Earlier this year, Google announced a new feature for search - conduct a search with your voice in the Chrome browser. To conduct a conversational search, you'd fire up Google Search; if you saw a little microphone symbol in the search box, you could click on it to activate the function, and then speak your search phrase in conversational English (or any of the other supported languages). When I tried it in May, I thought it was a bold step by Google in making everything easier in how you … [Read more...] about Get used to “Ok Google”
FIR Interview: Andrew Grill, IBM, on Social Business
The idea of an organization being a "social business" is one that's been talked about for the past few years, and acted upon by many businesses, especially large enterprises. While social business has quickly captured imaginations with many people, the term itself hasn't universally caught on, perhaps because of the word 'social' that many seem to confuse with "social media." In this FIR Interview, IBM's Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an … [Read more...] about FIR Interview: Andrew Grill, IBM, on Social Business
The Hobson and Holtz Report – Podcast #731: November 25, 2013
Intro: FIR Listener Survey update; FIR Interview with Andrew Grill coming November 25, with Sharam Fouladgar early December; newest addition to the FIR Podcast Network this week: Episode 1 of "AllthingsIC with Rachel Miller"; FIR Contest: win a copy of 'Age of Context' thanks to the CIPR - 5 copies to give away; Shel caught up with Andrea Vascellari, Bryan Person, and Sallie Goetsch at Social Media Breakfast East Bay; Quick News: BP caught trolling its Facebook critics; The Public Relations … [Read more...] about The Hobson and Holtz Report – Podcast #731: November 25, 2013
Re-imagining the retail banking experience
Retail banking in the UK is set for a radical change in how customers use branches, and what their experiences are like, over the next five years. The Telegraph reports that some major banks are thinking about introducing "express" branches, similar to self-service checkouts in supermarkets. These smaller outlets would be almost completely devoid of human interaction, the Telegraph says. [...] Martin Shires of banking technology firm NCR said: "As early as next year, you could see one of the … [Read more...] about Re-imagining the retail banking experience