Intro: Episode 4 of FIR On Strategy with Andrea Vascellari is up, please help us improve FIR with the FIR Listener Survey: open until Oct 23, eight GAP study on communication best practices now open for input;
Quick News: 40% of YouTube traffic now mobile, Twitter’s new DM feature and what it can mean to you (personally and as a communicator), FT employs more journalists than ever before following shift to digital, Dreamhost publishes an annual employee yearbook in print; Ragan promo;
News That Fits: Publishers’ war with Flipboard; Dan York reports on Google Media Tools, FIR On Tech, and more; Twitter as an online engagement tool: lessons from the contrasting experiences for British Gas and the Bank of England (and we wonder how Ryanair’s CEO Michael O’Leary will fare this week); the Media Monitoring Minute with CustomScoop; listener comments in audio (including the first movie review on FIR) and from the FIR Podcast Community on Google+; sorting out the benefits of using hashtags; consumers will reward you for honesty and transparency says Cohn and Wolfe global study;
Neville and Bryan Person will be at the UK Social Media Communication Awards in London on Oct 24; daylight savings time ends soon; music from Ghosts of Jupiter; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for October 21, 2013: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at [email protected]. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday October 28…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)