The Hobson and Holtz Report – Podcast #725: October 14, 2013

FIRIntro: Introducing TV@Work with Ron Shewchuk, developing the FIR Podcast Network, our thanks to Effective Edge Communications for new logos, new FIR Listener Survey goes live on October 15, congratulations to Edelman’s David Armano;

Quick News: Reputation surpasses economic and business model concerns as top economic risk, survey suggests US ereader and tablet owners read more books, how B2B marketers use Twitter, UK PR firms expand services as digital budgets rise according to PRCA study; Ragan promo;

News That Fits: The 12 rules for building a PR agency; Michael Netzley’s Asia report discusses the rise of online propaganda armies and Asian employee preferences for collaborative enterprise software; how will the Google Hummingbird update affect PR and marketing?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; study shows Facebook comments are more civil than newspaper website comments, and a new guide from the World Association of Newspapers and News Publishers on comment moderation best practices; Dan York reports on World Standards Day, ION Toronto and “FIR On Technology”; MIT Sloan Management Review’s 2013 Digital Transformation study;

Music from Seraphim; and more.

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For Immediate Release: The Hobson & Holtz Report for October 14, 2013: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday October 21…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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