It all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why is it so important and how can we do it?
In this episode, I answer these questions by sharing with you a specific methodology and some practical tips that you can start to experiment with right away in your external and internal monitoring.
Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.
This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.
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About Your Host
Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.
With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.
Connect with Andrea on Twitter: @vascellari.
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FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
FIR On Strategy with Andrea Vascellari, Episode 2: October 3, 2013 http://t.co/VObbVCQa3J
Hobson: FIR On Strategy with Andrea Vascellari, Episode 2: October 3, 2013: It all starts with monitoring and … http://t.co/tnkIa5KfO7