Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel.
Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and the changes being wrought to business practices by enlightened individuals in organizations everywhere.
In their new book, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Scoble and Israel widen their spotlight to examine five converging forces – mobile, data, sensors and location-based technology – that promise to change virtually every aspect of our lives.
In this near one-hour FIR Interview, co-hosts Neville Hobson and Shel Holtz explore the themes revealed in the book with the two authors, discussing topics ranging from privacy to personal contextual assistants; and consider the self-publishing model the authors employed to bring their book to market.
“Be prepared to see the future in these pages,” declares Salesforce.com founder and CEO Marc Benioff, writing in the book’s foreword. With over 100 5-star reviews on Amazon, it’s a view that many readers already agree with.
Age of Context is available now in paperback and ebook formats.
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About our Conversation Partners
Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.
He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.
He is the author and co-author of five books including Age of Context – his latest book, co-written with Robert Scoble and released in September 2013 – Naked Conversations and Twitterville.
Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
- The Age of Context comes to London in October
- How to Understand the Conversational Era of Communication – a review of Naked Conversations, May 2006
- An open conversation with Robert Scoble, Microsoft geek blogger – FIR Interview, March 2005