October 2013 - NevilleHobson.com

Getting personal with a custom Google+ address

Ever since Google introduced Google+ in 2011, a big frustration for many users of the embryonic social network was letting people know where to find them. That means a web address or URL: something you can let people know about so that it’s easy for them to find you on Google+. Except that it wasn’t easy when your Google+ address was something like https://plus.google.com/116986422495636163350. That happens to be my Google+ address. Hardly memorable, is it? Now, though, it really is…

Scoble and Israel join up the dots #AoCUK #CIPR

Updated on May 30, 2014 About 100 people gathered in Google’s London campus last night to hear Robert Scoble and Shel Israel talk about concepts, ideas, experiences, trends and realities surrounding some of the themes and topics in their new book, Age of Context, published in September. The widely-anticipated event was organized by the CIPR and sponsored by Precise. Age of Context is the embracing term to anchor five converging forces the two authors see as profoundly changing almost every…

The Hobson and Holtz Report – Podcast #727: October 28, 2013

Intro: Thank you for participating in the FIR Listener Survey 2013, results report soon; Episode 5 of FIR On Strategy with Andrea Vascellari is up; Neville and Bryan Person at the UK Social Media Communications Awards 2013 in London last week; Neville in discussion with Robert Scoble and Shel Israel about the age of context at a CIPR event in London on Oct 28, recording coming as an FIR Speakers and Speeches podcast; Quick News: The role of news on…

Exuberance, imagination and style on display at #somecomms Awards

If I’d been a keen fan of Arsenal football club, I’d have been in seventh heaven last Thursday evening. I was at the Emirates stadium – Arsenal’s home in north London – for the huge shindig that was the UK Social Media Communications Awards 2013. It was an event that attracted not far off 300 people who mixed, matched, dined, congratulated and partied the evening away in one of the most enjoyable and well organized events I’ve taken part in…

Don’t ignore social voices, Knight Frank #LostMyGiggle

It’s always very interesting seeing how the mixture of empowered social communication, Twitter and a hashtag can totally disrupt traditional communication and command and control behaviours. We’ve seen this during the past week in two specific examples – the negative hashtag hijacking experience for British Gas (#AskBG), and the positive organization/consumer enlightenment experience for the Bank of England (#AskBoE). As Shel and I discussed in this week’s FIR podcast, a Twitter hashtag that’s at the centre of a communication activity…