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Archives for October 2013

Getting personal with a custom Google+ address

October 31, 2013 by Neville Hobson 

Ever since Google introduced Google+ in 2011, a big frustration for many users of the embryonic social network was letting people know where to find them. That means a web address or URL: something you can let people know about so that it's easy for them to find you on Google+. Except that it wasn't easy when your Google+ address was something like https://plus.google.com/116986422495636163350. That happens to be my Google+ address. Hardly memorable, is it? Now, though, it really is … [Read more...] about Getting personal with a custom Google+ address

Filed Under: Business, Communication, Google+, Marketing, Public Relations, Social Media, Social Networks, Web

Scoble and Israel join up the dots #AoCUK #CIPR

October 29, 2013 by Neville Hobson 

About 100 people gathered in Google's London campus last night to hear Robert Scoble and Shel Israel talk about concepts, ideas, experiences, trends and realities surrounding some of the themes and topics in their new book, Age of Context, published in September. The widely-anticipated event was organized by the CIPR and sponsored by Precise. Age of Context is the embracing term to anchor five converging forces the two authors see as profoundly changing almost every aspect of work and life … [Read more...] about Scoble and Israel join up the dots #AoCUK #CIPR

Filed Under: Business, Communication, Experiences, Innovation, Personal Development, Professional Development, Social Media, Society, Technology, Trends, Wearable Tech, Web Tagged With: #AoCUK, CIPR, Robert Scoble, Shel Israel

The Hobson and Holtz Report – Podcast #727: October 28, 2013

October 28, 2013 by Neville Hobson 

Intro: Thank you for participating in the FIR Listener Survey 2013, results report soon; Episode 5 of FIR On Strategy with Andrea Vascellari is up; Neville and Bryan Person at the UK Social Media Communications Awards 2013 in London last week; Neville in discussion with Robert Scoble and Shel Israel about the age of context at a CIPR event in London on Oct 28, recording coming as an FIR Speakers and Speeches podcast; Quick News: The role of news on Facebook, Ryanair looks serious about its … [Read more...] about The Hobson and Holtz Report – Podcast #727: October 28, 2013

Filed Under: For Immediate Release

Exuberance, imagination and style on display at #somecomms Awards

October 26, 2013 by Neville Hobson 

If I'd been a keen fan of Arsenal football club, I'd have been in seventh heaven last Thursday evening. I was at the Emirates stadium - Arsenal's home in north London - for the huge shindig that was the UK Social Media Communications Awards 2013. It was an event that attracted not far off 300 people who mixed, matched, dined, congratulated and partied the evening away in one of the most enjoyable and well organized events I've taken part in in a very long time. A different seventh heaven! The … [Read more...] about Exuberance, imagination and style on display at #somecomms Awards

Filed Under: Advertising, Business, Communication, Entertainment, Events, Experiences, Innovation, Marketing, Public Relations, Social Media Tagged With: #somecomms

Don’t ignore social voices, Knight Frank #LostMyGiggle

October 23, 2013 by Neville Hobson 

It's always very interesting seeing how the mixture of empowered social communication, Twitter and a hashtag can totally disrupt traditional communication and command and control behaviours. We've seen this during the past week in two specific examples - the negative hashtag hijacking experience for British Gas (#AskBG), and the positive organization/consumer enlightenment experience for the Bank of England (#AskBoE). As Shel and I discussed in this week's FIR podcast, a Twitter hashtag … [Read more...] about Don’t ignore social voices, Knight Frank #LostMyGiggle

Filed Under: Business, Communication, Ethics, Public Relations, Reputation, Social Media, Society, Web Tagged With: Knight Frank, Wiggly Wigglers

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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