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Month: September 2013

The Hobson and Holtz Report – Podcast #721: September 16, 2013

Intro: FIR mobile app for Windows Phone now in the Windows App Store, Michael Procopio interview with Chris Muccio is up, introducing “FIR on Strategy with Andrea Vascellari”; Quick News: Mondelez partners with Twitter for real-time capabilities, the case-study example […]

Posted on September 16, 2013September 16, 2013 For Immediate Release

FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn

LinkedIn is, arguably, the premier social network for business-to-business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn. 42 Rules for 24-Hour Success […]

Posted on September 14, 2013September 14, 2013 BooksFor Immediate Release

Twitter takes control of its story as it prepares for an IPO

The days when you heard about a company’s plans for a stock market flotation via a newspaper report or a TV or radio news item are now so much part of our nostalgic reflecting on simpler, slower times with the […]

Posted on September 13, 2013September 13, 2013 BusinessCommunicationInvestor RelationsPublic RelationsReputationSocial MediaTwitter

Disney brings the second-screen experience to the movies

The advent of mobile devices – especially tablets – has changed people’s behaviours in how we access, consume and share information across multiple devices, and where we do it, as surveys constantly show us. One place you don’t see that […]

Posted on September 11, 2013September 11, 2013 BusinessCommunicationEntertainmentInnovationMarketingMobileSocial Media

Google makes it easier for people to find and amplify trusted content

Of two new Google+ features announced yesterday by Google – authorship attribution and embedding posts – the latter caught my imagination straightaway. If you want to embed a post published publicly on Google+, you can now embed that content in […]

Posted on September 10, 2013September 10, 2013 BusinessCommunicationGoogle+InnovationMarketingReputationSocial MediaSoftwareTechnologyTrendsWeb

The Hobson and Holtz Report – Podcast #720: September 9, 2013

Intro: FIR Interview with Craig Jolley on marketing automation is up, FIR Book Review coming from Michael Procopio and Chris Muccio; we’re reviewing Age of Context and will be interviewing authors Robert Scoble and Shel Israel ahead of their event […]

Posted on September 10, 2013September 9, 2013 For Immediate Release

The state of the social web according to GlobalWebIndex

Some interesting metrics form part of a global study into social media usage and trends published last week by GlobalWebIndex, the London-based market research firm. Stream Social: Q2 2013 examines usage worldwide of the top five social platforms – Facebook, […]

Posted on September 9, 2013September 9, 2013 BusinessCommunicationMarketingMobileSocial MediaSocial NetworksSocietyTechnologyTrendsWeb

Tweets that self-destruct

I guess it’s inevitable that everyone reporting on Spirit for Twitter likens its self-destructing tweet service to SnapChat, the mobile app for real-time picture and video messaging that self-destruct after a sender-defined time, up to ten seconds. Spirit is similar […]

Posted on September 6, 2013September 6, 2013 CommunicationExperimentingInnovationMarketingSocial MediaSoftwareTechnologyTwitterWeb

FIR Interview: Craig Jolley on marketing automation

The challenges of today’s marketer – particularly in B2B circles – have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have […]

Posted on September 5, 2013September 5, 2013 For Immediate Release

Innovative co-branding (and risk-taking) with Android KitKat

There’s a lot going on in the mobile devices market these days. News about new iPhones from Apple. Much talk about Microsoft buying Nokia’s phone business and speculation about the impact on the smartphone market. The forthcoming release of a […]

Posted on September 4, 2013September 4, 2013 AdvertisingBusinessCommunicationInnovationMarketingMobilePublic RelationsReputationSocial MediaTechnologyWeb

The Age of Context comes to London in October

If you’re a follower of trends in technologies and people’s behaviours – and that mashup between the two – an event in London next month will be of interest to you. On October 28, Robert Scoble and Shel Israel will […]

Posted on September 2, 2013September 2, 2013 BooksBusinessCommunicationEventsFor Immediate ReleaseInnovationMarketingPresentationsProfessional DevelopmentPublic RelationsSocial MediaTechnologyTrendsWebWorkplace

The Hobson and Holtz Report – Podcast #719: September 2, 2013

Intro: Craig Jolley interview on marketing automation this week; CIPR and Precise to host London event with Robert Scoble and Shel Israel next month to discuss their new book Age of Context, with Neville as discussion moderator; Quick News: News […]

Posted on September 2, 2013September 2, 2013 For Immediate Release

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