On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication – the rise of images and extreme-short-form video as a primary means of communication.
Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.
In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.
Shel also curates a Flipboard magazine on social-visual communication. The SlideShare deck below will let you view the presentation while listening to the audio:
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)