FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013

StrategyThe inaugural episode of FIR On Strategy with Andrea Vascellari.

In this first episode, we explore the structure and process of the “Adaptive Digital Strategy Framework.”

We will understand how it functions and, indeed, why it’s called “adaptive”. Imagine this first post as the roadmap that will guide us on this journey.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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Special thanks to Brian Solis: If you are a regular FIR listener, you will already know of Brian. He is a Principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture.

This episode of “FIR on Strategy with Andrea Vascellari” was cross-posted on Brian’s blog. We want to thank him for his support and we encourage you to find out more about him and his work at

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

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This FIR On Strategy with Andrea Vascellari podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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