The Hobson and Holtz Report – Podcast #722: September 23, 2013

FIRIntro: Congratulations to Jeremiah Owyang, Maggie Fox, on new ventures; “FIR On Strategy with Andrea Vascellari” – a new podcast in the FIR Podcast Network, first episode coming this week; Neville at #smwSMILE on Sept 23;

Quick News: The Ghost blogging platform is released to early Kickstarter backers, Target places its bet on earned media, how the top 100 PR firms use their LinkedIn company page, New York Times introduces ad unit that links to live conference stream; Ragan promo;

News That Fits: Typography geekery and fonts in the news (and on the web); Dan York reports on new logos for Yahoo!, Bing and Google, and the spectacle of iOS7; the six critical factors to employee engagement according to “The Science of Ingagement” report from Weber Shandwick; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Community on Google+; the FTC gives a closer and public look at native advertising, and invites opinions; Michael Netzley’s Asia report introduces the latest academic research on viral messaging that PR teams should know about; YouGov surveys senior in-house communicators where some say their boards see the connection between corporate reputation and financial performance;

Music from Mother Hips; and more.

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For Immediate Release: The Hobson & Holtz Report for September 23, 2013: An 86-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

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So, until Monday September 30…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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