From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyse data and handle a variety of behind-the-scene tasks.
This technology-enabled approach is known as “marketing automation,” something FIR listeners in the Google+ Community told us was of interest to them.
In this FIR interview, co-host Shel Holtz spoke with his long-time friend, Craig Jolley, manager of business development at ngage Marketing Services about what marketing automation does and the conditions that have led to its adoption.
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About our Conversation Partner
Previous positions include an independent consultancy Digital & Social Marketing Innovators and principal/marketing director for CSJ2 Marketing Insight/Outbound Excellence. He was also web marketing manager for National City Mortgage and director of marketing and communications for Construction Software Technologies.
In the early to mid 1990s, Craig was the LexisNexis segment director tasked with introducing online research services to the PR, marketing and corporate communication markets.
Connect with Craig on Twitter at @csjolley.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)