From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyse data and handle a variety of behind-the-scene tasks.
This technology-enabled approach is known as “marketing automation,” something FIR listeners in the Google+ Community told us was of interest to them.
In this FIR interview, co-host Shel Holtz spoke with his long-time friend, Craig Jolley, manager of business development at ngage Marketing Services about what marketing automation does and the conditions that have led to its adoption.
Get this podcast:
- Download the MP3 file (16.4Mb, 40:58)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partner
Craig Jolley is business development manager at ngage Marketing Services in Cincinnati, Ohio.
Previous positions include an independent consultancy Digital & Social Marketing Innovators and principal/marketing director for CSJ2 Marketing Insight/Outbound Excellence. He was also web marketing manager for National City Mortgage and director of marketing and communications for Construction Software Technologies.
In the early to mid 1990s, Craig was the LexisNexis segment director tasked with introducing online research services to the PR, marketing and corporate communication markets.
Connect with Craig on Twitter at @csjolley.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at firstname.lastname@example.org. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)