Intro: First episode of FIR On Strategy with Andrea Vascellari published, new FIR Speakers & Speeches podcast posted with Shel Holtz on social visual communication, FIR Interview with Robert Scoble and Shel Israel on ‘Age of Context’ coming on October 1, FIR mobile app available on 3 platforms: iOS, Android…
Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as “changing too little and changing far too late” is probably as good as any way of succinctly capturing the sense of the huge fall from grace of Canada’s biggest technology company, originally known as…
On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication – the rise of images and extreme-short-form video as a primary means of communication. Brought about by the shift to content consumption via mobile devices, the…
So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF Energy’s intention surely couldn’t be a cop-out to telling customers…
One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network. Speaking as an “active user” since…
The inaugural episode of FIR On Strategy with Andrea Vascellari. In this first episode, we explore the structure and process of the “Adaptive Digital Strategy Framework.” We will understand how it functions and, indeed, why it’s called “adaptive”. Imagine this first post as the roadmap that will guide us on…
Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case studies, white papers, features, etc – and re-telling those stories…
By Andrea Vascellari, Host of “FIR On Strategy with Andrea Vascellari.” Every week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies – who’s doing it well and who isn’t. This is actually why we all listen to the show,…
