Intro: First episode of FIR On Strategy with Andrea Vascellari published, new FIR Speakers & Speeches podcast posted with Shel Holtz on social visual communication, FIR Interview with Robert Scoble and Shel Israel on 'Age of Context' coming on October 1, FIR mobile app available on 3 platforms: iOS, Android and Windows 8/Windows Phone; Quick News: Pinterest introduces Article pins, self-publishing could become a $52 billion business, Klout introduces Cinch, Lloyd's List to become a … [Read more...] about The Hobson and Holtz Report – Podcast #723: September 30, 2013
Archives for September 2013
The changes that did for BlackBerry
Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as "changing too little and changing far too late" is probably as good as any way of succinctly capturing the sense of the huge fall from grace of Canada's biggest technology company, originally known as Research in Motion or RIM. And a huge fall it is, from almost owning the mobile devices market a few years ago to becoming a bit player in the past year or so as the company's leadership tried in vain to … [Read more...] about The changes that did for BlackBerry
FIR Speakers and Speeches: Shel Holtz on social visual communication
On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter's monthly meeting in Sacramento, California. The topic: social-visual communication - the rise of images and extreme-short-form video as a primary means of communication. Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook … [Read more...] about FIR Speakers and Speeches: Shel Holtz on social visual communication
A simple solution for EDF Energy’s marketing problem
So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they "opt in" to receive advertising material. Reading the report in today's Telegraph, I was pretty sure that EDF Energy's intention surely couldn't be a cop-out to telling customers about better energy deals. That is, to not tell them. But the Telegraph goes on to say: EDF last night said the Data Protection Act meant it was unable to pro-actively tell customers about … [Read more...] about A simple solution for EDF Energy’s marketing problem
The over-arching strategy for Google+
One of the characteristics of any conversation about Google+ is a view that not many people actually use it - mostly the "users" versus "active users" argument - and how it will fail as it's not like Facebook or Twitter as a social network. Speaking as an "active user" since Google field trialled Google+ in mid 2011, I'd agree with that latter point - it isn't like Facebook or Twitter. Don't take my word for it, though - hear what a voice of Google has to say on the matter. The Drum … [Read more...] about The over-arching strategy for Google+
FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013
The inaugural episode of FIR On Strategy with Andrea Vascellari. In this first episode, we explore the structure and process of the "Adaptive Digital Strategy Framework." We will understand how it functions and, indeed, why it's called "adaptive". Imagine this first post as the roadmap that will guide us on this journey. Here you can find the accurate description of what's discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too … [Read more...] about FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013
Content marketing requires a sound foundation
Two words I've heard mentioned a lot recently are "content marketing." I use them myself at times, often in the context of helping people understand the value that can be derived from taking 'old' but still valid "content" - case studies, white papers, features, etc - and re-telling those stories in ways that work well in today's social communication climate, fit measurable business goals and meet the information needs of the people in the marketplace you want to reach out to. The … [Read more...] about Content marketing requires a sound foundation
Introducing "FIR On Strategy with Andrea Vascellari"
By Andrea Vascellari, Host of "FIR On Strategy with Andrea Vascellari." Every week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies - who's doing it well and who isn't. This is actually why we all listen to the show, to learn more about "when" and "how" to use these technologies in our communication plans. I'm here to introduce you to "FIR On Strategy with Andrea Vascellari", a new podcast in … [Read more...] about Introducing "FIR On Strategy with Andrea Vascellari"