The Hobson and Holtz Report – Podcast #716: August 12, 2013

Intro: FIR Interview with Sharam Fouladgar-Mercer, AirPR CEO, is up; FIR Interviews coming with Craig Jolley on marketing automation, and with Jean Valin and Dan Tisch on the Melbourne Mandate; Bloggade 2013: the nuts and bolts of blogging and WordPress;

Quick News: Twitter says promoted tweets boost offline sales by 29%, MixBit adds collaborative spin to Vine/Instagram competitor, top 3 tips from a LinkedIn expert, what consumers hate about social brands; Ragan promo;

News That Fits: Google’s new rules for press releases; Michael Netzley reports from Singapore that the reputation of New Zealand’s dairy industry is tainted after another infant formula crisis in China, and more; how crooks are hijacking your Facebook ‘likes’; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; executives might as well go social: consumers will get to you anyway; Dan York reports on LinkedIn giving you the ability to operate as a company, on WordPress 3.6, 3.7 and 3.8, plus brief commentary about Jeff Bezos and the Washington Post; how they kept it quiet: the BBC PR strategy behind naming the new Doctor Who;

Music from New Mastersounds; and more.

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For Immediate Release: The Hobson & Holtz Report for August 12, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday August 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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