August 2013 - NevilleHobson.com

Differentiators in the battle for the 4G customer

Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to roll out their own 4G services from today, starting in London. Or does it? The Financial Times has an insightful report that assesses the options for the mobile operators, setting the scene with this perspective: […] EE now covers almost…

From the fingertips of bloggers over 50

The email said, “We have a paying subscriber base of around 550,000 and 1.2 million readers so do expect an increase in visitors – make sure you put your wittiest, wisest comments up around then!” These were the words of Katy Bravery, editor of Saga magazine, in an email to let me know that this blog, NevilleHobson.com, is one of 50 blogs written by bloggers over the age of 50 that are included in a feature in the September 2013…

The Hobson and Holtz Report – Podcast #718: August 26, 2013

Intro: FIR Interview with Jean Valin and Dan Tisch about the Melbourne Mandate is up; interview with Craig Jolley on marketing automation coming; reflections on Bloggade 2013; Quick News: Volkswagen’s #SmileDrive “the first social app to maximize fun on every drive”, Ford and Boing Boing partner for their first live event in a vehicle-focused hackathon, Huffington Post to end anonymous commenting, upbeat content gets the most traction online; Ragan promo; News That Fits: Catching up with Vine; Dan York reports…

Welcome to the Middle East and have a nice day

Amid the conflict, awful tragedy and human suffering constantly occupying centre stage in mainstream media reporting about the Middle East, one man tries to explain the relationship complexities of, among, between, within and without key countries, states and individuals; and countries outside the region. Financial Times reader K.N. Al-Sabah writes a letter to the editor of the FT on August 22 to offer a short guide to the Middle East. That’s the snapshot view on the day Mr Al-Sabah wrote…

A reminder: SEO isn’t PR

Updated on August 27, 2013 Heather Yaxley has a great post that ought to be widely shared and bookmarked way beyond the public relations community – although PRs would benefit from reading it, too. It’s about search engine optimization – SEO – that often seems like a dark art of Google PageRank manipulation as well as a legitimate tool or method designed to support marketing strategies among other things. It’s also widely misunderstood, a case in point being its relationship…