Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to roll out their own 4G services from today, starting in London. Or does it? The Financial Times has an insightful report that assesses the options for the mobile operators, setting the scene with this perspective: […] EE now covers almost 100 cities and towns … [Read more...] about Differentiators in the battle for the 4G customer
Archives for August 2013
From the fingertips of bloggers over 50
The email said, "We have a paying subscriber base of around 550,000 and 1.2 million readers so do expect an increase in visitors - make sure you put your wittiest, wisest comments up around then!" These were the words of Katy Bravery, editor of Saga magazine, in an email to let me know that this blog, NevilleHobson.com, is one of 50 blogs written by bloggers over the age of 50 that are included in a feature in the September 2013 edition of the magazine, out from today. "50 Bloggers … [Read more...] about From the fingertips of bloggers over 50
The Hobson and Holtz Report – Podcast #718: August 26, 2013
Intro: FIR Interview with Jean Valin and Dan Tisch about the Melbourne Mandate is up; interview with Craig Jolley on marketing automation coming; reflections on Bloggade 2013; Quick News: Volkswagen's #SmileDrive "the first social app to maximize fun on every drive", Ford and Boing Boing partner for their first live event in a vehicle-focused hackathon, Huffington Post to end anonymous commenting, upbeat content gets the most traction online; Ragan promo; News That Fits: Catching up with … [Read more...] about The Hobson and Holtz Report – Podcast #718: August 26, 2013
Welcome to the Middle East and have a nice day
Amid the conflict, awful tragedy and human suffering constantly occupying centre stage in mainstream media reporting about the Middle East, one man tries to explain the relationship complexities of, among, between, within and without key countries, states and individuals; and countries outside the region. Financial Times reader K.N. Al-Sabah writes a letter to the editor of the FT on August 22 to offer a short guide to the Middle East. That's the snapshot view on the day Mr Al-Sabah … [Read more...] about Welcome to the Middle East and have a nice day
A reminder: SEO isn’t PR
Heather Yaxley has a great post that ought to be widely shared and bookmarked way beyond the public relations community - although PRs would benefit from reading it, too. It's about search engine optimization - SEO - that often seems like a dark art of Google PageRank manipulation as well as a legitimate tool or method designed to support marketing strategies among other things. It's also widely misunderstood, a case in point being its relationship to public relations and what it can do … [Read more...] about A reminder: SEO isn’t PR
FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate
At the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year. In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss this Global Alliance initiative with the two architects of the Melbourne Mandate, Jean Valin and Dan Tisch. The … [Read more...] about FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate
Foundations for evolving relationships between people and machines
IT Industry analysts Gartner announced its 2013 Hype Cycle for Emerging Technologies on August 19, with an assessment of the tech landscape that visualises its market analysis, concentrating on the evolving relationship between humans and machines. In explaining that relationship focus, Gartner's Jackie Fenn - originator of the hype cycle model - said in the press announcement that she wanted to "encourage enterprises to look beyond the narrow perspective that only sees a future in which … [Read more...] about Foundations for evolving relationships between people and machines
The Hobson and Holtz Report – Podcast #717: August 19, 2013
Intro: Bloggade 2013 on Aug 21, FIR Live coming on Google's new link rules, FIR Interviews coming on the Melbourne Mandate with Jean Valin and Dan Tisch and on marketing automation with Craig Jolley; Quick News: AppNet celebrates its first birthday, SNCR launches the Coalition for Secure Digital Media, Slack signs up 8,000 companies in 24 hours, why does YouTube freeze video views at 301?; Ragan promo; News That Fits: Checking the facts with Full Fact Finder; Dan York reports on Google and … [Read more...] about The Hobson and Holtz Report – Podcast #717: August 19, 2013