The Hobson and Holtz Report – Podcast #713: July 22, 2013

FIRIntro: FIR Speakers & Speeches podcast of Brian Solis’ speech at The B2B Huddle is up, FIR Book Review coming of Jay Baer’s Youtility;

Quick News: Do you really want to know the total number of people who saw your Facebook post?, ‘Medical Instagram’ helps build a library of reference photos for doctors, some social media usage may be driven by fear of missing out, creating story headlines that work well for Twitter; Ragan promo;

News That Fits: The lessons brands can learn from today’s newsroom; Dan York reports on the role and importance of domain names, and more; the PR pay-to-play debate kicks into high gear with Edelman white paper; the Media Monitoring Minute with CustomScoop; listener comments via Speakpipe, email and the FIR Community on Google+; why summer is a good time to reassess your presence across the social web; Michael Netzley reports from Singapore on the growth of China’s internet population, and more; what you need to know about social signals and how they drive search traffic to your sites;

Music by Mother Redcap; and more.

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For Immediate Release: The Hobson & Holtz Report for July 22, 2013: A 96-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday July 29…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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