Since I started using EE’s 4G cellular service last December courtesy of EE and the ambassador programme I’m participating in, the one thing that constantly impresses me is simply how fast it is so that you can get things done, well, faster.

Uploading Instagram photos and videos, status updates on Twitter or Facebook, opening a file in your Dropbox, streaming a TV show with iPlayer… you can do all of these things on your 4G mobile device when you’re out and about with the same confidence of having a great experience as you expect to have when you’re connected to your home/office broadband network or high-speed wifi.

EE started rolling out its 4G service last October, and says it’s currently available in 85 towns and cities across the country, offering 4G access to more than 55 percent of the UK population. EE adds that its 4G network is on track to cover 98 percent of the population by the end of 2014.

Last April, EE doubled the speed of its 4G network across some of the UK with headline 4G speeds of 80Mbps or more, making its service very competitive indeed in speed terms to high-speed cable broadband and wifi.

Today, July 4, EE is doubling speeds again with more double-speed 4G in twelve cities – Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Nottingham and Sheffield.

The company says that this latest double-speed 4G will see EE’s network reach a theoretical maximum top speed of 150Mbps – that’s much faster than typical cable broadband speeds – and will double the current average speeds to 24-30Mbps, giving the UK a 4G network that’s unequalled in Europe, faster than mobile networks in the US and Japan, and equal to the best in South Korea.

It’s good news for existing 4G customers in the cities where the new double speed is rolling out as you’ll get the faster service at no additional cost, says EE.

And that’s not all.

In its announcement yesterday, EE also announced a raft of new 4G-related and other services:

To meet the growing needs of customers and allow them to realise the potential of 4G and Fibre broadband, EE will launch a pioneering range of new services on 17th July, making it as simple and as easy as possible for people to access EE’s superfast network:

• The UK’s first Shared 4GEE Plans, allowing customers to connect up to five separate devices to one 4GEE plan. Customers will receive one bill for all of their devices on their Shared plan, providing greater convenience and value.
• The UK’s first range of Pay As You Go 4GEE Mobile Broadband Plans for customers who want the convenience of superfast speeds on tablets or laptops without a monthly contract.
• Cash on Tap, in partnership with MasterCard – a quick, secure and convenient way for customers to make payments via their mobile.
• EE will also be launching the Bright Box 2 wireless router for Fibre broadband customers later this summer. The Bright Box 2 is designed to offer a stronger Wi-Fi signal and less drop-off in speed when a customer moves around, as well as plug and play set up.

Read the details in EE’s press release: EE Launches Next Generation Services On World’s Fastest Network.

EE will soon lose its position as the only provider of 4G services in the UK when other UK mobile operators – Vodafone, O2 and Three – start rolling out their 4G services over the next few months.

Until then, you have one 4G network on which you can get things done really fast almost wherever you are – and even faster in one of those twelve cities with double speed.

Related posts:

• EE ups the 4G game
• 4G LTE experiences and faster everything
• Getting things done faster with 4G