In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B vs B2C.

Brian believes that it comes back to basics. Who are we trying to reach? Where are they engaged? What do they value? And, how do they make decisions?

The answer lies in something bigger than a new marketing strategy.

To engage the connected customers of the future, it takes a holistic approach. It takes alignment and integration. Marketing becomes part of a bigger movement to serve an evolving customer journey.

During “An Evening With Brian Solis” in London on July 12, Brian will walk through the four moments of truth and why marketing, sales, service, and development, must now all work together to optimize the journey.

If you’d like to participate in this B2B Huddle special event – sponsored by Dell and hosted by Microsoft – and meet Brian and hear him speak, sign up for a free ticket.

Thanks to our sponsor, Dell, everyone taking part in the event will receive a free copy of Brian’s latest best-selling business book, What’s The Future Of Business? Changing The Way Businesses Create Great Experiences.

About Brian Solis

Brian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. He is a principal at Altimeter Group, a research firm in Silicon Valley focused on disruptive technology.

His previous best-selling books include Engage! and The End of Business As Usual. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

Connect with Brian on Twitter: @briansolis.

(Cross posted from The B2B Huddle blog.)