Intro: FIR Interview with Tony Million of Narrato posted, airPR interview coming soon, IABC update, shoutout to Rachel Miller for AllThingsIC TV episode 1; Quick News: Was your Instagram account hacked this week?, RIP AdAge Power 150, the world's first Twitter-themed hotel opens, LinkedIn makes some moves; Ragan promo; News That Fits: The Council of PR Firms issues report on mobile-social connection for B2B companies; Michael Netzley reports from Singapore on how Alibaba's set-top box … [Read more...] about The Hobson and Holtz Report – Podcast #714: July 29, 2013
Archives for July 2013
PR blog lists: not so much who, more how
What's the first thing you do when you come across a list of blogs, ranked in an order of some kind with '1' being the best ranked? a). Post comments about the list to highlight the blogs that aren't in it that you think should be? b). Look for mention of yourself and, depending on where you find yourself in the ranking, tell everyone? c). Dismiss it out of hand as being hardly credible - "it's just a list" - and a waste of time? d). Look for explanations of the measurement and … [Read more...] about PR blog lists: not so much who, more how
FIR Interview: Tony Million, Narrato, on Life Logging and the Quantified Self
Digital start-up Narrato has launched Narrato Journal, an app for iOS which gives you the ability to "log your life" by plugging in a range of popular social media and quantified self technologies to track your activities (and even your mood). Narrato is backed by WayraUK, Telefónica's tech start-up accelerator programme. The Narrato Journal powers integration with services that currently include Twitter, Foursquare, and Instagram - they say others are coming - enabling you to pool and manage … [Read more...] about FIR Interview: Tony Million, Narrato, on Life Logging and the Quantified Self
Courage is what it takes
This month, I've led 'thinking meetings' at three different organizations as part of processes to help communicators and others understand the evolving nature of the business landscape in which the people in each of those organizations dwell. We've considered trends that matter and the essential steps individuals must take to best prepare their businesses for the new (to some) ways of engaging with others - both within and without the organization - where the direct rewards will not be … [Read more...] about Courage is what it takes
The Hobson and Holtz Report – Podcast #713: July 22, 2013
Intro: FIR Speakers & Speeches podcast of Brian Solis' speech at The B2B Huddle is up, FIR Book Review coming of Jay Baer's Youtility; Quick News: Do you really want to know the total number of people who saw your Facebook post?, 'Medical Instagram' helps build a library of reference photos for doctors, some social media usage may be driven by fear of missing out, creating story headlines that work well for Twitter; Ragan promo; News That Fits: The lessons brands can learn from today's … [Read more...] about The Hobson and Holtz Report – Podcast #713: July 22, 2013