In a presentation at the Content Marketing Strategies Conference in Berkeley, California, on May 8, 2013, speaker, author and B2B content marketing expert Carla Johnson explained how marketing as the ‘promise makers’ and sales as the ‘promise keepers’ are often not on the same page. The result is marketing making…
The stakes in the market for quick-video apps on mobile devices were raised a few bars yesterday with the release of a new version of Instagram that enables you to record video clips. Twitter-owned quick-video app Vine captured imaginations when it launched earlier this year for iPhones with the ability…
Intro: Three new FIR Interviews are up, new FIR Interview coming, FIR Book Reviews on the Gamification Revolution and Attack of the Customer coming, we’re experimenting with Google+ Hangout to record this episode; Quick News: How Upworthy became the fastest growing website in history, meet Line: the biggest social network…
The second LeWeb London conference took place earlier this month when 1,200 or so people gathered in London – joined by thousands more via the net – to hear other people talk about the sharing economy. That dry description belies the dynamism and exuberance of this seminal biz/tech conference and…
The Oxford English Dictionary (OED), the premier British dictionary of the English language – or, as its tag line states, “the definitive record of the English language” – adds new words from time to time, as well as evolved meanings to current words, that reflect contemporary usage. They have strict…
Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a…
GaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry…
The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the connections between people and brands at a business level measures…
