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Archives for June 2013

The Google Reader shutdown: Last chance to move on

June 30, 2013 by Neville Hobson 

If you use Google Reader, you'll know by now that Google is shutting the service down on July 1. That's tomorrow. Since its launch in October 2005, Google Reader became a popular choice for many as the preferred method of subscribing to, reading and sharing information via RSS from blogs and websites. I've had a Google Reader account since its launch, yet I never really used Google Reader. My preference was a desktop reader programme: FeedDemon for Windows. I preferred a tool that ran on … [Read more...] about The Google Reader shutdown: Last chance to move on

Filed Under: Communication, Mobile, RSS, Social Media, Software, Technology, Trends, Web, Weblog Tools Tagged With: Digg Reader, FeedDemon, Google Reader

Goodbye IABC and good luck

June 30, 2013 by Neville Hobson 

Last week, the International Association of Business Communicators (IABC) held its international conference in New York. By all accounts I've read, some 1,400 members went and took part. I've heard, too, that the professional development, networking and social events over the three days of the conference were as compelling and enjoyable as they ever have been at IABC conferences. A different picture emerges, however, when it comes to the business of IABC itself. You may know that I was … [Read more...] about Goodbye IABC and good luck

Filed Under: Business, Communication, IABC, Leadership, Public Relations, Reputation, Volunteerism Tagged With: IABC

FIR Interview: Tansley Stearns and Patrick Rooney on employee social media training

June 29, 2013 by Neville Hobson 

While between 30 and 42 percent of companies (depending on which research you cite) still block employee access to social media, research increasingly suggests that training employees is more effective than trying to stop them engaging. The Filene Research Institute - which conducts research for credit unions - wanted to offer training to credit union employees, and asked QUEsocial to modify their off-the-shelf product (one screen of which is pictured above) to address the specific needs of … [Read more...] about FIR Interview: Tansley Stearns and Patrick Rooney on employee social media training

Filed Under: For Immediate Release

This story about PR qualifies for ‘must read’

June 28, 2013 by Neville Hobson 

Every now and again, something is written or said about the practice of public relations, its development and evolution, usually with the phrase "this is a must read" attached. In my experience, much of what's described as "must read" is anything but, especially when the words "social media" are added; it's just spin for the PR. Now and again, though, something is written that you really must read for its clarity of thought, its intellectual excellence, its demonstration of innovation in … [Read more...] about This story about PR qualifies for ‘must read’

Filed Under: Communication, Innovation, Leadership, Politics, Public Relations, Social Business, Society Tagged With: Alastair Campbell

FIR Interview: Nick James on the future for towns, shopping and digital marketing

June 27, 2013 by Neville Hobson 

A big topic of debate in many countries today concerns the future of towns and cities and their roles as places people go to shop. A big element in the debate concerns digital, the internet, social channels of communication, and their disruptive effects on people's behaviours when it comes to shopping (think of new consumer behaviours such as showrooming). In this FIR Interview, co-host Neville Hobson talks to Nick James, founder of freshbusinessthinking.com, and organizer of the Digital … [Read more...] about FIR Interview: Nick James on the future for towns, shopping and digital marketing

Filed Under: For Immediate Release

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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